Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Helpful & Instructional, Creative & Inspiring, Youthful & Modern

Brand Values

• •Passion for Crafting
• •Creativity & Personalization
• •Quality
• •Support & Community
• •Customer Focus
• •Innovation

Best Practices

• •Always Lead with Passion: Start with the "why" – the love of crafting. Let this enthusiasm shine through in every piece of communication.
• •Use Inclusive and Encouraging Language: Make everyone feel welcome, from beginners to experienced crafters. Avoid jargon where possible, or explain it clearly. Use words like "we," "us," and "together" to foster a sense of community.
• •Focus on Empowerment and Inspiration: Frame copy around what customers can *achieve* with Stanzi products. Highlight the joy of creating something unique and personal.
• •Maintain a Helpful and Supportive Stance: Offer genuine tips, clear instructions, and be responsive to questions. Position the brand as a helpful partner in their creative journey.
• •Keep it Visually Congruent: While this is about copywriting, ensure the visual elements accompanying the text (especially on social media) align with the creative, friendly, and inspiring tone. The copy and visuals should tell the same story.

Social Perception

Positive & Engaging, Resourceful, Trustworthy (for crafters), Niche Specialist

Copy Examples

• •Instagram Post (New Product): "Spark your creativity! ✨ Our new [Product Name] die set is here to help you craft heartfelt, handmade cards that truly shine. Ready to fall in love with crafting all over again? #StanziShop #AusLiebeZumBasteln #CardMaking #NewProduct"
• •Facebook Ad (Workshop/Tutorial): "Unlock your inner artist! 🧑‍🎨 Join our free online tutorial this week and learn how to create stunning [Project Type] with our easy-to-use Stanzi tools. Let's make something beautiful together! Link in bio. #StanziBastelhaus #CraftTutorial #DIYCrafts #CreativeCommunity"
• •Website Banner (Homepage): "Stanzi: Your Partner in Creative Crafting. High-quality stamps, unique dies, and endless inspiration. Aus Liebe zum Basteln. [Shop Now Button]"
• •TikTok Video Caption (Quick Tip): "Quick craft hack! 😉 Make your [Craft Element] pop with this simple trick using our [Tool Name]. Happy crafting! #StanziTips #CraftHacks #TikTokCrafts #DIYMadeEasy"
• •Email Newsletter Subject: "💌 Fresh Ideas & Exclusive Designs from Stanzi Just For You!" Body Snippet: "Hello fellow craft lover! At Stanzi, we believe that every creation tells a story. This week, we're excited to share [New Designs/Tips] to inspire your next masterpiece. Because it's all 'Aus Liebe zum Basteln' – for the love of crafting!"