Brand Tone

caring, trustworthy, and empowering

Brand Values

• •Quality and Efficacy
• •Respect for the Environment & Sustainability
• •Social Responsibility
• •Trust and Transparency
• •Empowerment and Opportunity
• •Community and Mutual Support
• •Innovation
• •Family Focus

Best Practices

• •Prioritize "Care" in Communication: Whether discussing product benefits, environmental impact, or consultant opportunities, infuse language with a sense of care for the customer, their family, the community, and the planet.
• •Build on Trust and Heritage: Leverage Stanhome's long history and reputation for quality. Use phrases that evoke reliability and proven effectiveness, while also highlighting innovation.
• •Empower Your Audience: Frame messages to empower customers (providing effective solutions) and potential consultants (offering growth and support). Use active, encouraging language.
• •Maintain a Unified Voice Across Platforms: While adapting content for different channels (e.g., more visual on Instagram, more professional on LinkedIn), ensure the core tone and values remain consistent. Create overarching messaging guidelines.
• •Showcase Real People and Stories: Feature testimonials from satisfied customers and success stories from sales consultants. This authenticates the brand's promises and reinforces the community aspect, making the tone more relatable and trustworthy.

Social Perception

Established and Reliable, Quality Products, Direct Selling Model, Community-Focused, Increasing Awareness of Sustainability, Digital Transformation

Copy Examples

• •Take care of your home, respect the planet. ✨ Our new [Product Name] combines powerful cleaning with biodegradable ingredients, because a healthy home and a healthy Earth go hand in hand. Discover the Stanhome difference. #StanhomeItalia #ActForGreen #EcoCleaning #SustainableHome
• •Gentle protection for the ones you love most. Stanhome Family Expert [Product Name] is dermatologically tested and designed for even the most sensitive skin. Nurture your family’s well-being, every day. Trust in our care. #StanhomeFamily #SensitiveSkin #FamilyCare #TrustedQuality
• •Ready for a rewarding change? Join the Stanhome Italia family! We offer more than just products; we offer an opportunity to grow, connect, and build your own success story. Be empowered. Be Stanhome. Learn more and start your journey today! #StanhomeOpportunity #WorkWithUs #DirectSelling #Empowerment #ItalianCommunity
• •Spills? Grime? Watch Stanhome’s [Best-Seller Product, e.g., Try It] make short work of the toughest messes! 💪✨ Decades of trust, proven results. Make your cleaning easier and more effective. What’s your favorite Stanhome solution? #StanhomeMagic #CleaningHacks #TryIt #EffectiveCleaning #HomeSolutions
• •At Stanhome ITALIA, we believe in business as a force for good. As a Benefit Corporation, every product you choose supports our commitment to a better future for our communities and our planet. Caring for you, responsibly. ❤️ #StanhomeCares #SocietaBenefit #Responsibility #CommunityLove #MadeInItalyWithCare