Brand Tone

Supportive, Empowering, Reliable, Accessible, and Proudly Mexican

Brand Values

• •Integrity
• •Commitment
• •Honesty
• •Innovation
• •Excellence
• •Customer Success
• •Quality and Reliability
• •Accessibility
• •Support and Accompaniment

Best Practices

• •Emphasize customer success stories and testimonials to build trust.
• •Use clear and accessible language, avoiding overly technical jargon.
• •Highlight the '100% Mexicana' aspect to foster a sense of national pride and reliability.
• •Address customer concerns proactively, especially regarding the origin of machinery.
• •Focus on the return on investment (ROI) and the tangible benefits customers experience.

Social Perception

Stanser is perceived as a reliable, supportive, and growing Mexican company providing high-quality CNC machinery and valuable resources to SMEs, empowering their success.

Copy Examples

• •"El éxito no es casualidad®" - Partner with Stanser to engineer your success.
• •"Diseñados para ganar" - Stanser CNC machinery, built for high performance and durability.
• •"Potenciará tu negocio al máximo" - Unlock the full potential of your business with Stanser's advanced CNC solutions.
• •Stanser: Your trusted partner for growth. Quality CNC machinery and expert support, made in Mexico.
• •Experience the Stanser difference. Robust machines, reliable support, and accessible technology for SMEs.