Brand Tone

Authentic & Rustic, Passionate & Educational, Friendly & Personal

Brand Values

• •Family & Tradition
• •Quality & Craftsmanship
• •Sustainability & Organic Integrity
• •Transparency

Best Practices

• •Always Tell the Story: Every piece of copy, from a social media post to a product label, should connect back to the core values: family, tradition, and the farm itself. Use phrases like "From our sugarbush," "Generations of," and "Our family believes."
• •Use Sensory and Evocative Language: Describe the experience. Use words like "rich," "robust," "golden," "amber," "caramelized," "wood smoke," and "crackling fire" to help customers taste and see the product and process.
• •Emphasize "Why," Not Just "What": Don't just say you're "wood-fired"; explain that it creates a richer, more complex flavor. Don't just say you're a "family farm"; explain that this means you pour care and pride into every bottle.
• •Maintain a Personal and Approachable Voice: Write as if you are speaking to a neighbor over a fence. Use "we," "our family," and "us." When responding to comments or emails, be warm, personal, and helpful.
• •Let Your Customers Speak for You: Regularly feature customer testimonials and user-generated content (with permission). This social proof powerfully reinforces the values of quality and trust that the brand already projects.

Social Perception

The public perceives Stannard Farm as a provider of high-quality, authentic Vermont maple syrup. Customers often contrast its rich flavor with that of other syrups, indicating a perception of it being a premium, artisanal product. There is a strong sense of trust from consumers, who see the brand as the embodiment of a small, American family farm. Buying from them is often framed as an act of supporting a traditional craft and a family business. The brand is viewed as reliable and customer-focused, with reviews frequently praising their quick delivery and helpful communication.

Copy Examples

• •The sweet smell of spring in Vermont. Inside, our wood-fired arch is working its magic, turning sap into the rich, amber syrup your pancakes are waiting for. This isn't the fastest way to make syrup, but for over 30 years, it's been our way. #StannardFarm #WoodFired #VermontMapleSyrup #FamilyFarm
• •Taste the Tradition | A Fresh Batch from the Farm. From our family to yours, we've just bottled the latest run of our organic, wood-fired maple syrup. Each drop is a taste of the Vermont mountains and a testament to generations of hard work. Elevate your breakfast and support our family's craft. Shop the new harvest now.
• •Your grocery store syrup can't compare. Stannard Farm offers single-source, organic maple syrup boiled over a real wood fire on our family farm in Vermont. Experience the deep, complex flavor that only comes from a true small-batch craft. You will taste the difference. [Shop Now Button]
• •Stannard Farm: Authentic Vermont Maple Syrup. Crafted by Our Family, Powered by Tradition.
• •Bold and full-bodied, our Dark Robust syrup is for the true maple lover. Its intense, caramelized flavor comes from being boiled longer over our wood-fired arch, making it perfect for glazing meats, robust baking, or transforming your morning coffee. Certified Organic. Unforgettable Taste.