Brand Tone

Friendly, approachable, practical, helpful, enthusiastic, caring, and conscious.

Brand Values

• •Effectiveness & Quality
• •Family Care
• •Trust & Reliability
• •Accessibility & Convenience
• •Empowerment
• •Environmental Responsibility
• •Community & Support

Best Practices

• •Develop a Brand Voice Guide: Create a comprehensive document that clearly defines Stanhome México's personality attributes (e.g., Friendly, Practical, Reliable, Approachable, Positive), lists key tone words, provides do's and don'ts for language, and includes examples of the tone applied in various contexts (product descriptions, social media interactions, customer service responses).
• •Be Audience-Centric: Always consider the target audience – primarily Mexican families and individuals seeking practical solutions for their home and personal care, as well as aspiring entrepreneurs. The language should be relatable, clear, and culturally attuned, reinforcing the friendly and helpful aspects of the brand.
• •Prioritize Clarity, Helpfulness, and Solutions: Ensure that all communications are easy to understand, directly address potential customer needs, and clearly articulate the benefits and solutions offered by the products. Avoid overly technical jargon to maintain approachability.
• •Maintain Empathy and a Caring Approach: Especially in customer service and when discussing products related to family and personal well-being. Show understanding and a genuine desire to assist, reinforcing the "caring" value of Stanhome.
• •Ensure Consistency Across All Channels and Communicators: Everyone representing the brand – from marketing and social media teams to customer service agents and sales leaders – must be trained on and consistently apply the defined brand tone. Regular reviews and internal communication can help maintain this alignment.

Social Perception

Stanhome is largely perceived as a heritage brand offering effective and reliable products, especially for home care. The brand is also recognized for providing income-generating opportunities and is actively working to modernize its image through its online presence and a growing emphasis on sustainability. Addressing consistency in delivery and customer service will be key to enhancing its overall perception.

Copy Examples

• •¡Tu Hogar Impecable, Tu Familia Feliz! Descubre el Poder Stanhome. (Your Impeccable Home, Your Happy Family! Discover the Stanhome Power.) From the kitchen to the care of your loved ones, our effective formulas give you more time to enjoy what truly matters. Quality you feel, results that inspire. Explore our solutions and experience Stanhome well-being! #HappyHomeStanhome #TotalCare
• •¿Lista para Emprender y Brillar? ¡Únete a la Familia Stanhome México! (Ready to Undertake and Shine? Join the Stanhome México Family!) Transform your passion into your own business. With Stanhome, you have quality products your customers will love and the support you need to grow. Take control of your goals and discover your potential! Learn more and start today. #UndertakeWithStanhome #WomenWhoInspire #YourStanhomeBusiness
• •Fresca Pie: El Apapacho Diario que Tus Pies Merecen. 👣💖 (Fresca Pie: The Daily Pampering Your Feet Deserve.) After a long day, give your feet and legs the rest and freshness they need. Our legendary formula, loved by generations, now just a click away. Feel the immediate relief with Fresca Pie by Stanhome! #FrescaPieStanhome #WellbeingForYourFeet #SelfCare
• •Limpieza Consciente, Hogar Radiante. ✨🌿 Stanhome, Cuidando tu Mundo. (Conscious Cleaning, Radiant Home. Stanhome, Caring for Your World.) We believe in a clean home and a greener planet. That's why we improve our formulas and packaging to be more environmentally friendly, without sacrificing the effectiveness you already know. Choose Stanhome and care for what you love! #StanhomeEco #EffectiveAndSustainableCleaning #ConsciousHome
• •¡Ofertas que Enamoran! 😍 Tus Favoritos Stanhome con Descuentos Increíbles. (Offers that Make You Fall in Love! Your Stanhome Favorites with Incredible Discounts.) It's the perfect time to treat yourself and fill your home with well-being! Discover our special promotions on selected products for cleaning, personal care, and beauty. Don't miss out, they're for a limited time! #StanhomeOffers #SaveWithStanhome #CrazyPrices