Brand Tone

Playful & Humorous, Informal & Casual, Edgy & Bold, Enthusiastic

Brand Values

• •Flavor/Aroma Enhancement
• •Enjoyment & Fun
• •Boldness/Uniqueness
• •Quality (implied by customer reviews)

Best Practices

• •Embrace the "Stank": Consistently use the word "Stank" and related playful, edgy language (like "STANKy," "STANK-iest") across all communications. This is your unique identifier.
• •Keep it Casual and Fun: Avoid overly technical jargon or a stiff, corporate voice. The language should feel like talking to a cool, knowledgeable friend in the know.
• •Focus on Sensory Experience: Use vivid, descriptive language that appeals to taste and smell when describing products. Highlight the intensity and uniqueness of the aromas and flavors.
• •Inject Humor (appropriately): Don't be afraid to be a little cheeky or humorous in your copy, aligning with the playful nature of the brand name.
• •Build a "STANK" Community (if expanding to social): Encourage user-generated content where customers share their "stanky" experiences. Use hashtags that reinforce the brand's edgy and fun identity.

Social Perception

Niche Audience Appeal, Positive Website Reviews, General Cannabis Community Context (potential association with quality and intensity)

Copy Examples

• •Headline: Don't just smoke it, STANK IT! Body: Your herbs are begging for a flavor blast. Grab a Stank Terpene Spray and turn that good-good into great-great. Get ready for a flavor so loud, your neighbors will get jealous.
• •Product Description Snippet (for "Mega Lemon Hazey"): Pucker up, buttercup! Mega Lemon Hazey isn't just a flavor, it's a whole mood. One spritz and you'll be riding a citrus wave so fresh, it's almost scandalous. Get your STANK on!
• •Email Subject Line: Warning: May Cause Extreme Flavor Envy (Your STANK Mail is Here!) Email Body Preview: Ready to make your stash the STANK-iest on the block? We thought so. Check out our latest flavor drops and get ready to elevate your senses.
• •Call to Action Button: Unleash the STANK!
• •Social Media Post (if they had one): Image: A vibrant, eye-catching shot of the spray bottle with some herbs. Text: Why settle for bland when you can go full STANK? Our terpene sprays are here to hijack your tastebuds and never let go. What’s your go-to STANK flavor? #StankTerps #FlavorUpgrade #TerpeneSpray #GetStanky