Brand Tone

Passionate, Authentic, and Nostalgic

Brand Values

• •Quality & Craftsmanship
• •Family & Heritage
• •Community
• •Simplicity

Best Practices

• •Always Lead with the Story: Every piece of content should connect back to the core narrative as two brothers, a home kitchen, and a passion for quality. This is your strongest differentiator.
• •Use Nostalgic Keywords: Incorporate words like "Handmade," "Old-Fashioned," "Crafted," "Classic," "By Hand," and "Patience" to consistently reinforce the brand's values of craftsmanship and heritage.
• •Emphasize Authenticity over Perfection: Don't be afraid to sound human. Share the journey, including the learning process. The zero know-how origin is a powerful, relatable detail. The tone should feel like it's coming directly from the founders.
• •Highlight Community and Place: Regularly mention the weekend markets and the local shops that carry your product. Tagging partners and celebrating the community that helped build the brand reinforces your local, approachable identity.
• •Focus on Sensory Details: Describe the "nicely balanced ginger kick," the "hint of citrus," and the "rich, frothy" texture of the drinks. This helps customers imagine the taste and appreciate the quality of the ingredients, justifying the premium positioning.

Social Perception

Stanford Shaw is perceived as a premium, local artisan brand. Customers see it as a high-quality alternative to mass-produced sodas, appreciating its distinct flavors like the bold ginger ale and unique non-alcoholic butterbeer. The brand is celebrated for its local roots, the inspiring story of its founders, and is viewed as a trustworthy and authentic player in the craft beverage scene. Customers express pride in supporting a homegrown business that prioritizes quality.

Copy Examples

• •From our mother's kitchen to your hands. It started with a family cookbook and a passion for flavour. Now, we're proud to share our next chapter. Every sip tells a story of patience, craft, and the simple joy of a truly handmade soda. #StanfordShaw #HandmadeSoda #CraftedWithCare #SupportLocal
• •Join us where it all began! We're back at the Legazpi Sunday Market this weekend with ice-cold Ginger Ale and Butterbeer. Come say hi to Marc and Johann, share a story, and taste the difference that 'old-fashioned' makes. #CommunityCrafted #WeekendMarket #StanfordShawStory
• •Patience, Time, and a Kick of Ginger. Rediscover how soda is supposed to taste. Our classic Ginger Ale is brewed by hand, just like the old days. #OldSchoolQuality #RealIngredients
• •Rich, frothy, and magical. Our non-alcoholic Butterbeer is a tribute to imagination and flavour. Brewed in small batches, it’s a whimsical escape in a bottle, crafted with the same care and quality as our original Ginger Ale. Pure magic, no shortcuts. #StanfordShaw #Butterbeer #HandcraftedMagic
• •Remember the taste of something made with real passion? We never forgot. That's why every bottle of Stanford Shaw is a promise—a promise of real ingredients, handcrafted quality, and a flavour that’s both nostalgic and refreshingly new. Thanks for being part of our journey. - Marc & Johann