Brand Tone

Humorous & Irreverent, Passionate & Enthusiastic, Authentic & Independent, Supportive & Artist-Centric, Curatorial & Discerning

Brand Values

• •Championing Comedians
• •Preserving Comedy as an Art Form
• •Independent Spirit
• •Quality & Curation
• •Authenticity
• •Challenging Norms
• •Aesthetic Value

Best Practices

• •Embrace the Humor (Authentically): Don't force jokes, but let the natural wit and irreverence of the comedy world infuse your language. Be clever, not corny.
• •Speak Like a Fan, Not Just a Seller: Convey genuine enthusiasm for comedy. Use language that resonates with people who truly love and appreciate the art of stand-up.
• •Spotlight the Artists: Frame copy around the comedians. They are the product and the personality. Highlight their unique styles and what makes them special.
• •Maintain an Indie Edge: Avoid overly polished, corporate-speak. Keep the language direct, a little raw, and true to the independent spirit of the label.
• •Be Confidently Curatorial: Position the brand as an expert guide in the comedy landscape. Use copy to help fans discover new talent based on their tastes, reinforcing the label's role in finding and promoting quality comedy.

Social Perception

Respected & Influential (within the comedy niche), Go-To Source for Comedy Connoisseurs, Advocate for Artists & the Art Form, Associated with Quality, Niche Specialist

Copy Examples

• •Headline: Tired of Safe Jokes? We Prescribe Laughter, Uncut. Body: Your algorithm is broken. Ours is expertly curated by folks who live and breathe stand-up. Discover your next favorite comedian – raw, real, and ridiculously funny. Shop Stand Up! Records.
• •Headline: Own the Punchline. Literally. Body: Some comedy deserves more than a fleeting stream. It deserves a place on your shelf. We press vinyl for laughs that last. Support independent comedy that hits different.
• •Headline: Warning: May Cause Uncontrollable Snorting. Body: Stand Up! Records: Delivering dangerously funny comedy since the turn of the century. We find the voices that make you think, cringe, and laugh till your sides hurt. No polite chuckles here.
• •Headline: Before They Were Famous, They Were Here. Body: We’ve got a knack for spotting comedic genius. From legends to the freshest faces, Stand Up! Records is where careers are launched and comedy history is made. Get in on the ground floor.
• •Headline: Your Comedy Diet is Bland. Let's Fix That. Body: Step away from the mainstream mush. We serve up a diverse buffet of comedic flavors – from biting satire to absurd observations. Find your new addiction at Stand Up! Records.