Brand Tone

Friendly and Approachable, Playful and Humorous, Customer-centric and Accommodating, Conscious and Ethical (subtly)

Brand Values

• •Quality: Premium, organic, and durable materials
• •Originality and Creativity: Unique designs, customizable products, and humorous/expressive messages
• •Customer Satisfaction: Excellent service and meeting individual customer needs
• •Eco-consciousness: Organic cotton and eco-friendly printing processes
• •Inclusivity

Best Practices

• •Maintain a friendly and approachable tone in all communications.
• •Incorporate playful and humorous elements where appropriate to the context.
• •Emphasize the brand's commitment to customer satisfaction by highlighting customization options and willingness to accommodate requests.
• •Subtly communicate the brand's eco-consciousness by mentioning organic materials and eco-friendly practices.
• •Use inclusive language and imagery to reflect the brand's values of inclusivity.

Social Perception

Customers perceive HAY Creations as a provider of high-quality, unique, and customizable products with amazing service, reliability and trustworthiness.

Copy Examples

• •"YODA BEST" T-shirt: A playful and humorous design that appeals to pop culture fans.
• •"BEGGER CAT" T-shirt: Witty design showcasing the brand's humorous side.
• •"We're happy to personalize your item with different colors or oversized options – just let us know!"
• •"Made with 100% organic and vegan cotton and printed with eco-friendly inks."
• •"Thanks for your amazing feedback! We are always striving to make the best quality product possible for our customers"