Brand Tone

Helpful & Informative, Enthusiastic & Passionate, Community-Oriented, Accessible & User-Friendly, Confident & Knowledgeable

Brand Values

• •Quality & Durability
• •Customer Satisfaction & Support
• •Accessibility & Inclusivity
• •Passion for Paddling & Outdoors
• •Innovation

Best Practices

• •Stay Passionate and Enthusiastic: Let your genuine love for paddleboarding shine through in your language. Use active, engaging words.
• •Be Helpful and Informative: Clearly explain product features and benefits. Offer practical advice and tips. Anticipate customer questions.
• •Foster a Sense of Community: Use inclusive language ("we," "us," "your adventure"). Encourage interaction and sharing.
• •Maintain an Accessible and Friendly Voice: Avoid overly technical jargon where possible, or explain it clearly. Be approachable and supportive.
• •Emphasize Quality and Trustworthiness: Confidently highlight product construction, warranties, and customer support. Be transparent and honest.

Social Perception

Positive, Trusted, Good Value, Occasional Issues (but responsive resolution)

Copy Examples

• •Headline: Find Your Flow. Your Perfect Paddle Board Awaits. Body: At Stand on Liquid, we believe there's a board for everyone. From serene lakes to flowing rivers, explore our expertly curated collection and let our passion for paddling guide your next adventure.
• •Headline: Built for Your Adventure. Designed by Paddlers, For Paddlers. Body: Our innovative MFL inflatable boards and handcrafted rigid SUPs are made to last. We're out on the water every chance we get, testing and perfecting – so you can be confident in every stroke.
• •Headline: More Than Just a Board. It's a Lifestyle. Body: Join the Stand on Liquid community! We're here to help you get started, master new skills with our how-to videos, and find the best local spots to explore. Your adventure starts now.
• •Headline: Quality You Can Stand On. Service You Can Trust. Body: With the largest SUP selection on the West Coast and a team dedicated to your satisfaction, we're your go-to for all things paddleboarding. Got questions? We love talking boards!
• •Headline: Adventure-Ready Packages. Unpack, Inflate, Explore. Body: Our complete SUP packages include everything you need to hit the water. Lightweight, durable, and easy to transport – because the only thing you should worry about is where to paddle next.