Brand Tone

professional, expert, and solution-oriented

Brand Values

• •Quality and Durability
• •Health and Wellness
• •Expertise and Customization
• •American Roots

Best Practices

• •Lead with a Solution, Not a Product: Frame all copy around solving a customer's problem (e.g., back pain, low energy, lack of focus). Instead of saying "We sell electric desks," say "Create a more dynamic and healthy workspace with our electric standing desks."
• •Use Authoritative and Precise Language: Incorporate terms that convey expertise and quality, such as "commercial-grade," "ergonomically engineered," "precision-molded," and "certified." Back up claims with specifications, such as lifting capacity or warranty details.
• •Emphasize Long-Term Value: Position the products as an investment in health and productivity. Use copy that highlights durability, longevity, and the return on investment through improved well-being and performance.
• •Maintain a Professional and Supportive Tone: The tone should be that of a trusted expert. Avoid slang, excessive exclamation points, or overly casual phrasing. The copy should feel helpful, informative, and reassuring to the customer.
• •Translate Features into Tangible Benefits: For every technical feature mentioned, immediately explain its direct benefit to the user. For example, "Our dual-motor system (feature) ensures a smooth, quiet, and stable transition, so your workflow is never interrupted (benefit)."

Social Perception

neutral and undefined

Copy Examples

• •Engineered for Wellness. Built for Work. Discover our commercial-grade standing desks, designed to enhance your health and maximize your productivity. Experience the difference quality craftsmanship makes.
• •The Apex Series: Uncompromising Stability, Unmatched Performance. The Apex Series isn't just a desk; it's the foundation of your workday. Featuring a heavy-duty steel frame and a durable laminate finish, it’s engineered for professionals who demand reliability and precision from their workspace.
• •Subject: "Elevate Your Team's Productivity and Well-being." A healthier team is a more productive team. Our ergonomic solutions, from standing desks to supportive seating, are designed to reduce workplace fatigue and boost focus. Contact our experts for a free office design consultation today.
• •Headline: Expert-Advised Standing Desks | Standing Desk Supply. Description: Stop guessing. Get the right ergonomic setup for your needs. We offer customizable, commercial-grade desks and free design support. Built to last.
• •From a Small Workshop to Your Workspace. For over a decade, we've been dedicated to a simple principle: building superior ergonomic furniture that improves how you work. Our roots in American craftsmanship and our focus on expert-led service ensure you receive a solution, not just a product.