Brand Tone

Established and Trustworthy, Value-Oriented and Accessible, Customer-Focused and Appreciative, Enthusiastic and Modern, Community-Oriented

Brand Values

• •Family Principles: Founded on and still practicing the principles and values of a family-owned and managed store.
• •Quality and Affordability: Offering "great quality yet affordable kitchenware, cookware, homeware and gifting at great prices."
• •Customer Satisfaction: This is a primary goal, and the feeling of customer satisfaction drives their service.
• •Excellence: A pursuit that has driven them from the onset, aiming for "a personal touch of excellence for all our customers."
• •Tradition and Modernity: Proud of their long history while embracing modern retail through their online store and app.
• •Convenience: Providing customers the opportunity to shop easily from their homes.

Best Practices

• •Emphasize Heritage and Trust: Regularly incorporate messaging about their 50-year history and family-owned values to reinforce trustworthiness.
• •Highlight Value and Quality Consistently: Always pair mentions of "quality" with "affordability" or "great prices" to manage expectations and reinforce their core offering.
• •Maintain a Warm, Customer-Centric Voice: Use language that is welcoming, helpful, and shows appreciation for the customer, reflecting their "personal touch of excellence."
• •Balance Tradition with Modernity in Visuals and Text: Showcase classic products alongside new trends, and talk about their long-standing store while promoting their app and online convenience.
• •Engage with the Community: Actively respond to comments and messages on social media, and create content that resonates with their local South African audience, referencing local events or trends where appropriate (as seen with #sama #southafrica on TikTok).

Social Perception

Respected Long-Standing Business, Go-To for Homeware and Gifts, Reliable and Customer-Oriented, Good Value Provider, Adaptable

Copy Examples

• •Headline: 50 Years of Making Houses Homes. Discover Your Next Treasure at Standard Gifts. Body: For half a century, Standard Gifts has been your family's trusted partner for quality homeware, kitchen essentials, and thoughtful gifts. Explore our curated collection and find timeless pieces at prices you'll love. Shop online or visit us in-store! #StandardGifts #Since1974 #QualityHomeware
• •Headline: The Perfect Gift is Waiting! Spoil Someone Special (or Yourself!). Body: From elegant dinner sets to the latest kitchen gadgets, Standard Gifts offers endless inspiration. With over 2,000 products and new arrivals weekly, finding that perfect something has never been easier. Great quality, even better prices! #GiftIdeas #StandardGiftsOnline #TreatYourself
• •Headline: Love Your Kitchen? So Do We! Body: At Standard Gifts, we're passionate about bringing you the best in cookware, bakeware, and kitchen accessories. Stocking beloved brands like Masterpro and LAV, we help you create culinary magic every day. What are you cooking up next? #KitchenLove #HomeCooking #StandardGiftsSA
• •Headline: Your One-Stop Shop for Home & Happiness! Body: Why hop from store to store? Standard Gifts offers everything you need to beautify your home and find the perfect gifts, all under one roof (and online!). Experience our family service and commitment to quality that's stood the test of time. #HomeDecor #ConvenientShopping #FamilyStore
• •Headline: New Arrivals Alert! ✨ Fresh Finds for Your Home. Body: Discover the latest additions to the Standard Gifts family! We're always sourcing exciting new homeware, stylish décor, and innovative kitchen tools to bring you the best. Tap the link in bio to see what's new – and enjoy that Standard Gifts quality and value! #NewInStore #HomeInspo #ShopStandardGifts