Brand Tone

Passionate, Personal & Friendly, Informative & Appreciative, Enthusiastic

Brand Values

• •Passion for Philately
• •Customer Service
• •Inclusivity/Appreciation for all Stamps
• •Community Engagement
• •Knowledge Sharing

Best Practices

• •Write from Jeremy's Perspective: Consistently use 'I' and 'my' when appropriate, maintaining the personal connection established in the 'About Me' section.
• •Emphasize Storytelling: For product descriptions and social media, don't just list facts; briefly hint at the history or unique aspect of the stamp, reinforcing the idea that 'all stamps have a story to tell.'
• •Maintain a Friendly and Approachable Language: Use conversational language. Invite questions and interactions in calls-to-action, as seen in the 'About Me' page ('Feel free to message me').
• •Show Genuine Enthusiasm: Let the passion for philately shine through. Use positive and engaging words when describing stamps and the hobby.
• •Be Informative but Accessible: While sharing philatelic knowledge, avoid overly technical jargon unless it's explained, ensuring the content is welcoming to both seasoned collectors and newcomers.

Social Perception

The brand presents itself as a personal, enthusiast-run shop. Within the broader philatelic community, such sellers are often appreciated for their passion and specialized knowledge. The friendly and open approach conveyed on the 'About Me' page and through invitations for interaction likely fosters a positive perception among those who discover the store. The general perception of philately itself is that of a historical and engaging hobby.

Copy Examples

• •Welcome to StampsPhilately! I'm Jeremy, and I'm thrilled to share my passion for stamps with you. Every stamp here has a story, from common beauties to rarer finds. Dive in and discover your next treasure!
• •Imagine the hands this 1952 Wilding definitive passed through! A small piece of British postal history, lovingly preserved. I find its simple elegance just captivating. Got questions or a story about this era? I'd love to hear it!
• •Just added this fascinating piece from [Country/Year] to the store! The detail on the [specific feature] is incredible. I spent a good hour learning about its journey. What do you all think? Let me know in the comments or DM me your thoughts! #stampcollecting #philatelylove #newinstore
• •Hello fellow stamp enthusiasts! Jeremy here, from StampsPhilately. This week, I've unearthed some truly special items I couldn't wait to share. Plus, a little tidbit about [interesting philatelic fact]. Hope you enjoy exploring!
• •My goal isn't just to sell stamps, but to connect with people who share this wonderful hobby. Whether you're just starting out or have been collecting for years, you'll find a friendly welcome here. Every stamp is treated with care because, to me, each one is a tiny window into history.