Brand Tone

Creative & Inspiring, Quality-Focused & Meticulous, Approachable & Friendly, Enthusiastic & Passionate

Brand Values

• •Spreading the Joy of Creation ("つくる喜びを伝え拡める")
• •Quality and Innovation
• •Customer Satisfaction & Connection
• •Practicality and Simplicity
• •Core Principles of TRI-GRAM ("愛情、技術、信頼" - Love, Technology, Trust)

Best Practices

• •Emphasize "Joy of Creation": Frame product benefits around the pleasure and satisfaction of crafting. Use words like "inspire," "create," "discover," "joy," and "delight."
• •Highlight Quality & Detail: Consistently mention the superior features of "TO-MEI HAN" stamps – their clarity, reproducibility, and intricate designs. Use terms like "precision," "flawless," "detailed," and "high-quality."
• •Be Encouraging and Inclusive: Write copy that makes crafters of all levels feel capable and excited to use the products. Avoid overly technical jargon unless explaining a specific benefit clearly.
• •Maintain a Touch of Personal Connection: Reflect the "be mine" aspect by using language that suggests a personal, cherished relationship with the stamps and the creative process. Use "you" and "your" to address the customer directly.
• •Visual Harmony in Text: Ensure that the passion for design and aesthetics is reflected in the copy. Use evocative language that paints a picture of the beautiful results achievable with the stamps. For example, instead of "good for patterns," try "create captivating patterns with ease."

Social Perception

High-Quality Products, Innovative and Unique, Inspiring for Crafters, Good Customer Experience (implied), Japanese Craftsmanship

Copy Examples

• •Headline: Unlock Your Creativity: Stunningly Detailed Stamps for Unique Projects. Body: Discover TO-MEI HAN clear stamps – where intricate design meets effortless crafting. Make every impression a masterpiece.
• •Social Media Post: From delicate florals to whimsical creatures, our latest collection is here to inspire! Which design will be *your* next favorite? Show us your #StampBeMineCreations!
• •Product Description Snippet: Experience the difference with our photopolymer stamps. Achieve crisp, flawless details every time. Perfect for card making, journaling, and adding a personal touch to any craft. Quality you can see and feel.
• •Email Subject: New Arrivals to Spark Your Imagination! ✨ Body: Hello [Customer Name], get ready to be inspired! Our new "Stamp be mine OSAKA" collection has just landed, featuring unique designs meticulously crafted for the clearest, most beautiful impressions. Find your next creative obsession today!
• •Website Banner: More Than Just a Stamp. It's Your Story, Beautifully Told. Explore the art of TO-MEI HAN.