Brand Tone

Approachable, Friendly, Youthful, Modern, Aspirational, Elegant, Helpful, and Customer-Focused, blending a casual, warm approach with an image of quality and sophistication.

Brand Values

• •Personalization as Self-Expression
• •Quality Craftsmanship
• •Celebrating Moments
• •Attention to Detail
• •Customer Satisfaction

Best Practices

• •Lead with the "Why," Not Just the "What": Focus on the emotional benefit and story behind the product (e.g., self-expression, cherished gifts) rather than just features, to connect deeper with customers.
• •Blend Casual and Elegant Language: Maintain an approachable tone with friendly language and emojis (especially on social media), while incorporating words like "premium," "handcrafted," "artisan," and "elegant" to reinforce quality and sophistication.
• •Use Active and Evocative Language: Employ an active voice for direct engagement and use descriptive words (e.g., "supple leather," "clean lines," "meticulous detail") to help customers visualize and feel the product quality.
• •Encourage and Showcase Social Proof: Actively solicit reviews and customer photos, then feature user-generated content in marketing to provide authentic visuals, build community, and reinforce trust.
• •Maintain Consistency Across All Channels: Ensure a consistent brand tone (friendly, elegant, customer-focused) across all platforms, including website descriptions, FAQs, social media, and email newsletters, to build a strong, recognizable brand identity.

Social Perception

STAMPA is perceived positively for its high-quality materials and craftsmanship, particularly its leather goods. Customers highly appreciate the customization options, which make products ideal for unique gifts. The brand also receives good feedback for its customer service. Areas for improvement include the relatively limited number of online customer reviews and the higher price range of some products.

Copy Examples

• •For an Instagram Post (New Product Launch): Your new everyday statement. ✨ Meet the new Classic Monogram wallet. Crafted from premium Saffiano leather and designed by you, for you. It’s not just a place for your cards—it’s a reflection of your style. Tap to create yours and make your mark. #StampaHN #PersonalizedStyle #LeatherGoods #SelfExpression #MadeForYou
• •For a Facebook Ad (Targeting Gift Shoppers): The most personal gift you can give. Stop searching for the perfect gift—create it. From custom phone cases to monogrammed travel tags, give a gift that tells a story. Handcrafted with care, made to be cherished. Order by [Date] for guaranteed delivery for [Occasion]! Shop Gifts
• •For an Email Marketing Campaign (Promoting a Sale): A little treat for you (and your phone). Hi [Customer Name], Your style is uniquely yours, and your accessories should be too. For a limited time, take 20% off all personalized phone cases. It’s the perfect time to give your tech a touch of elegance. Your new case is waiting. Personalize Mine
• •For a Website Banner (Highlighting Craftsmanship): Handcrafted. Personalized. Yours. We believe in the power of detail. Every STAMPA piece is crafted by expert artisans, ensuring quality that you can see and feel. Discover the difference that true craftsmanship makes. Explore Our Process
• •For an Instagram Story (User-Generated Content): Visual: A repost of a customer's photo featuring a STAMPA product. Text Overlay: We LOVE seeing your style! 😍 Thanks for sharing, [Username]. Tag us in your photos for a chance to be featured! Sticker: "Add Yours" sticker to encourage more user posts.