Brand Tone

Aspirational and Empowering, Trendy and Contemporary, Friendly and Approachable

Brand Values

• •Empowerment of Women
• •Accessibility
• •Quality and Style
• •Customer Focus
• •Individuality

Best Practices

• •Incorporate 'Dreams' and 'Inspiration': Continue to weave words like 'dream,' 'inspire,' 'transform,' and 'shine' into the copy, aligning with the brand name and stated mission.
• •Emphasize Empowerment: Focus on language that makes women feel confident, powerful, and authentic.
• •Highlight Accessibility: Promote the idea of offering unique and elegant pieces at accessible prices.
• •Showcase Quality and Style: Use descriptive language to convey the quality, style, and originality of the products.
• •Maintain a Friendly and Approachable Tone: Use direct address and positive language to create a welcoming feel.

Social Perception

Fashion Dream aims to be seen as a source of inspiration and confidence for women, trustworthy due to their open approach to customer feedback and issue resolution.

Copy Examples

• •Sinta-se bela e confiante com a nossa nova coleção!
• •Looks que refletem estilo e confiança para você arrasar.
• •A moda que inspira e transforma o seu dia a dia.
• •Peças únicas e elegantes a preços acessíveis.
• •Descubra a sua beleza e expresse sua individualidade através da moda.