Brand Tone

Intense & Raw, Dark & Emotional, Pessimistic & Critical, Energetic & Powerful

Brand Values

• •Emotional Honesty & Catharsis
• •Authenticity
• •Connection with Audience
• •Artistic Experimentation
• •Resilience & Perseverance

Best Practices

• •Embrace the Darkness (Authentically): Don't shy away from negative emotions, struggle, or intensity. Use vivid, visceral language that reflects the band's lyrical themes of pain, angst, and introspection. Avoid overly cheerful or mainstream clichés.
• •Maintain a Raw, Unfiltered Voice: Let the passion and intensity shine through. Use strong verbs and impactful adjectives. The copy should feel genuine and direct, not overly polished or corporate.
• •Speak to the Outsider/Misunderstood: Acknowledge the feeling of not fitting in, of battling internal demons. Position the band and its music as a sanctuary or a voice for those who feel alienated or unheard.
• •Visual Language Consistency: Ensure that the language used in copy mirrors the dark, often "creepy" or "cinematic" aesthetic of their music videos and artwork. Words should paint a picture that aligns with their visual identity.
• •Direct Fan Engagement with Empathy: When interacting with fans or prompting engagement, maintain the empathetic yet raw tone. Acknowledge their struggles and experiences in a way that fosters a sense of community built on shared understanding of darker emotions.

Social Perception

Emerging Force, Intense and Unique Sound, Lyrically Relatable (for some), Visually Striking, Underrated Potential, Mixed Reception on Intensity

Copy Examples

• •UNCAGE THE DEMONS. Our new track '[Song Title]' drops [Date]. For the lost. For the unheard. For those who fight in the shadows. This is your anthem. Pre-save link in bio. #StainTheCanvas #Metalcore #NewMusic #Darkness #EmotionalRelease
• •Wear your scars. This isn't just a tee, it's a statement. Woven from the fabric of despair, designed for those who find beauty in the bleak. Limited run – because some things aren't meant for everyone. [Link to product] #StainTheCanvasMerch #MetalFashion #WearYourPain #AuthenticMetal
• •MILAN. [Date]. [Venue]. We're bringing the chaos home. Expect it raw, expect it loud. Expect to feel something. Tickets are bleeding out fast. Grab yours before it's too late. [Link to tickets] #StainTheCanvasLive #ItalianMetal #MetalcoreTour #Unleashed
• •They say to look for the light. We say, sometimes you need to embrace the darkness to understand it. 'All Fine / eniF llA' was born from that place – a journey through pessimism, a hand reached out in the void. It's not about answers, it's about knowing you're not screaming alone. Listen now. [Streaming links] #StainTheCanvas #AllFineEniFllA #MentalHealth #MetalcoreCommunity #NoFakeOptimism
• •What lyric of ours hits you the hardest? That line that echoes in your quiet moments. Share it. We see you. We hear you. #StainTheCanvasFamily #LyricsThatHeal #MetalcoreLyrics #SharedStruggle