Brand Tone

Adventurous & Outdoorsy, Comfort-Focused & Caring, Down-to-Earth & Approachable, Passionate & Purpose-Driven

Brand Values

• •Comfort & Functionality
• •Quality Craftsmanship
• •Adventure & Outdoors
• •Durability
• •Environmental Responsibility
• •Customer Connection/Community

Best Practices

• •Develop a "Voice and Tone" Guide: Document the key characteristics of the Staheekum voice (e.g., adventurous, caring, down-to-earth) with examples of "do's and don'ts." This should include preferred vocabulary (e.g., "adventure," "explore," "comfort," "crafted") and words to avoid (e.g., overly technical jargon, overly formal language).
• •Always Emphasize Core Values: Ensure copy consistently weaves in the brand's commitment to comfort, function, adventure, quality, and its connection to the outdoors. The tree-planting initiative should be mentioned where appropriate as a tangible example of their values.
• •Speak to the "Explorer" Persona: Address the target audience as individuals who appreciate the outdoors, value comfort, and seek reliable gear for their everyday adventures, whether grand or simple.
• •Maintain an Approachable and Authentic Feel: Use clear, genuine language. Encourage interaction on social media and share user-generated content when possible to build community and reinforce authenticity.
• •Ensure Consistency Across All Channels: Whether it's website copy, social media updates, email marketing, or product descriptions on third-party sites, the core tone and messaging should remain consistent to build a strong, recognizable brand identity. Regular review of all communications can help maintain this.

Social Perception

Positive for Comfort and Practicality, Good Value, Reliable for Specific Needs, Emerging Brand Awareness, Appreciation for Ethical Stance

Copy Examples

• •Headline (Website Banner for Slippers): "Cascade Comfort, Adventure Ready. Step into Staheekum and feel the wild within, even by the fireside."
• •Social Media Post (Instagram - Image of rain boots in a scenic outdoor setting): "Don't let a little rain dampen your spirit of adventure. Our boots are crafted for the explorers, the puddle-jumpers, the everyday adventurers. Where will your Staheekums take you today? #Staheekum #AdventureOn #MadeForOutdoors"
• •Product Description (Casual Shoe): "From forest trails to city strolls, our [Shoe Name] blends rugged durability with the everyday comfort you deserve. Crafted with care and ready for your next journey, big or small. Plus, for every pair you take home, we plant a tree. Good for your feet, good for the planet."
• •Email Subject Line (New Collection Launch): "New Arrivals: Your Next Adventure Awaits (Comfort Guaranteed!)"
• •About Us Snippet (Short version for retail partner site): "Born in the Pacific Northwest, Staheekum crafts quality footwear that blends adventure-ready function with ultimate comfort. We believe every step should be an enjoyable one, whether you're on a mountain path or your own front porch."