Brand Tone

Aspirational & Empowering; Legacy-Driven & Trustworthy; Professional & Innovative

Brand Values

• •Quality & Excellence
• •Legacy & Tradition
• •Innovation & Passion
• •Accessibility & Social Responsibility
• •Global Community

Best Practices

• •Always ground the brand in its 100-year history. Use phrases like "Since 1922," "A century of," and "A legacy of" to reinforce trust and experience.
• •While heritage is key, emphasize that the brand is not old-fashioned. Pair mentions of legacy with words like "innovation," "cutting-edge," and "performance-driven" to show evolution.
• •The focus should always be on the player. Use an empowering and aspirational tone. The product is the tool, but the athlete is the hero. Frame copy around what the user can achieve *with* the product.
• •The brand name itself is a powerful asset. Use it intentionally in taglines and calls-to-action (e.g., "Your Iconic Moment," "Be Iconic") to create a strong, memorable brand identity.
• •Instead of just saying the brand is trusted, mention its presence in 195 countries, its partnership with the ITTF, and its use in major tournaments. This provides tangible proof of its values and quality.

Social Perception

The public and customers perceive STAG Iconic as a reputable and established leader in the table tennis market, particularly in India. It is seen as a brand that provides good value, offering quality equipment for both recreational players and professionals. Its long history and official sponsorships of major tournaments lend it a high degree of credibility and trustworthiness within the sports community. Customer reviews suggest that while the brand is generally well-regarded, there are occasional concerns about the consistency of product durability.

Copy Examples

• •Precision in every serve, power in every smash. Our 5-Star Racket is engineered not just for the game, but for your victory. Built with ITTF-approved rubber and a century of innovation in every handle. Are you ready to elevate your game? #StagIconic #TableTennis #BeIconic
• •Headline: From a 1922 family vision to a global sports legacy. Body: For over 100 years, STAG Iconic has been more than a brand; we are a partner to athletes worldwide. We craft the equipment that turns passion into performance. Join the legacy. Play with purpose. #StagLegacy #MadeInIndiaTrustedWorldwide
• •Text: Challenge the Ordinary. Since 1922, we've been pushing the boundaries of sport. From India's first roll-out tables to gear trusted by champions in 195 countries, our innovation is your advantage. Discover the tech that fuels legends.
• •Subject: More Than a Game: Our Commitment to Future Champions Body: At STAG Iconic, we believe talent is everywhere, but opportunity is not. That's why our "Sport for All" initiative has provided equipment to aspiring players across the globe. When you choose STAG, you're not just buying a product —you're supporting a dream. Learn more about our impact.
• •Voiceover: Every legacy has a beginning. Ours started in 1922 with a single passion: to elevate the world of sport. Four generations later, that passion is forged into every piece of equipment we create. From local courts to the world championships, we are the constant behind the champion. STAG Iconic. Be part of the story.