Brand Tone

Passionate, Quality-Focused, Expert/Knowledgeable, Approachable/Friendly, Enthusiastic

Brand Values

• •Quality
• •Flavour
• •Customer Experience/Support
• •Passion for BBQ
• •Accessibility
• •Australian Focus

Best Practices

• •Prioritise "Quality" and "Flavour": These are cornerstone concepts. Ensure copy consistently reflects a commitment to premium ingredients and exceptional taste. Use descriptive adjectives that evoke sensory experiences.
• •Speak with Passion and Enthusiasm: Let a genuine love for BBQ shine through. Use active voice and engaging language that conveys excitement for the products and the grilling experience.
• •Balance Expertise with Inclusivity: While showcasing knowledge, ensure the language is welcoming to all levels of BBQ enthusiasts, from beginners to pros. Avoid overly technical jargon unless explained.
• •Maintain an Authentic Australian Voice: Where appropriate, incorporate a subtle Aussie flavour in the language, aligning with the brand's focus on Australian BBQ culture and products.
• •Be Customer-Centric: Frame benefits around how Stagg and Co products improve the customer's BBQ experience, making their meals more delicious and their cooking process more enjoyable. Highlight customer support.

Social Perception

Stagg and Co is likely perceived as a specialist supplier in the Australian BBQ scene, offering high-quality and potentially gourmet products. They are seen as a distributor of reputable BBQ brands as well as a producer of their own line of products. Their social media, particularly TikTok, aims to create a more engaging and relatable image by showing behind-the-scenes content like packing orders. The association with BBQ events like Meatstock enhances their credibility and visibility within the BBQ community. Customers likely see them as a source for elevating their BBQ game, whether they are enthusiasts or casual grillers.

Copy Examples

• •Headline: Unlock a World of Flavour: Australia's Premium BBQ Essentials. Body: At Stagg and Co, we're fired up about bringing you the highest quality rubs, sauces, and seasonings. Elevate your grill game and taste the difference passion makes. #StaggAndCo #BBQPerfection #AussieBBQ
• •Headline: From Our Pit to Yours: Expertly Crafted, Seriously Delicious. Body: Whether you're a seasoned pitmaster or a weekend griller, Stagg and Co delivers the top-tier ingredients you need for mouth-watering results. Quality you can taste, every time. #QualityBBQ #FlavourExperts
• •Headline: Taste the Passion. Fuel Your Fire. Body: Discover the secret to unforgettable BBQ with Stagg and Co. We meticulously source and create products that bring out the best in your cooking. Explore our range and ignite your culinary creativity! #StaggFlavour #BBQLife
• •Headline: More Than Just Ingredients – It's a BBQ Experience. Body: Stagg and Co is dedicated to enhancing every aspect of your BBQ. From the finest rubs to expert advice, we're here to help you create legendary flavours. What are you grilling this weekend? #BBQCommunity #StaggAndCoAdventure
• •Headline: Your Go-To for Aussie BBQ Excellence. Body: Proudly supporting and supplying Australia's best in BBQ. At Stagg and Co, quality and flavour lead the way. Stock your pantry with the good stuff and make every meal a masterpiece. #AussieOwned #PremiumBBQ