Brand Tone

Authentic, Respectful, and Knowledgeable

Brand Values

• •Authenticity
• •Craftsmanship
• •Heritage & Tradition
• •Quality
• •Family & Community
• •Customer Trust & Appreciation
• •Uniqueness

Best Practices

• •Anchor in Authenticity: Always lead with the genuine aspects – real materials, handcrafted processes, and true Native American artistry. Avoid hype or superlatives that can undermine credibility.
• •Weave in the Heritage: Regularly reference the family's long history, their passion, and the tradition of the crafts they offer. This builds depth and trustworthiness.
• •Speak with Respectful Expertise: Share knowledge about the materials, artists, and cultural significance (where appropriate and accurate) in an informative, yet humble manner. This positions the brand as a reliable source.
• •Use Evocative, Quality-Focused Language: Choose words that convey the beauty, craftsmanship, and timelessness of the pieces. Focus on sensory details and the enduring value of the items.
• •Maintain a Consistent Voice Across Platforms: Ensure that whether it's a website product description, a social media post, or an email newsletter, the tone remains consistent – authentic, respectful, knowledgeable, and appreciative. This builds a cohesive and recognizable brand identity.

Social Perception

trusted and specialized retailer of authentic Native American and handcrafted jewelry

Copy Examples

• •Every stone a story, every ring a masterpiece. Discover our new arrivals of handcrafted turquoise rings, each echoing the spirit of the Southwest and the touch of the artisan. Genuine, timeless, and uniquely yours.
• •From Our Family to Yours: The Stagecoach Originals. For over 50 years, the Glandon family has poured passion into every piece. Experience the dedication and artistry of true handcrafted jewelry, made right here in Kearney.
• •The vibrant artistry of David Rosales, captured in breathtaking inlay. We are honored to showcase the work of such a talented Native American artist. Explore contemporary designs rooted in tradition. #NativeAmericanJewelry #DavidRosales #HandcraftedExcellence
• •More than a store, we're a legacy. Stagecoach Gifts began with a love for Native American culture and craftsmanship in 1973. Today, we continue that tradition, offering authentic, handcrafted treasures and sharing our passion with you.
• •Step into Comfort and Heritage. Beyond our signature jewelry, discover the timeless appeal of genuine Minnetonka Moccasins. Quality craftsmanship for everyday journeys.