Brand Tone

Thoughtfully premium and authentically Swiss, conveying professionalism, reliability, warmth, appreciation, passion, and elegance, with a story-driven approach.

Brand Values

• •Regionalism & Local Support
• •Quality & Craftsmanship
• •Sustainability
• •Customer Centricity & Appreciation
• •Social Responsibility

Best Practices

• •Always Tell the Story: Never just list products. Whether in a short caption or a longer description, connect the items back to the artisans, the region, or the tradition behind them. This reinforces the core value of authenticity.
• •Use "Premium & Authentic" Language: Incorporate words like "curated," "artisanal," "handcrafted," "exclusive," "regional," and "authentic" to consistently reinforce the brand's position. Avoid generic, mass-market terms.
• •Emphasize "The Why": Always link the act of giving a basket to the brand's mission. Phrases like "Support local families with every purchase" or "A gift that gives back to our communities" strengthen the brand's social value.
• •Maintain a Warm and Professional Tone: In all communications, from ad copy to customer service emails, balance professionalism with genuine warmth. Be helpful, appreciative, and approachable to reflect the excellent service customers praise.
• •Keep Visuals and Text Aligned: Ensure the elegance and high quality reflected in the product photography are matched by the copy. The text should be as clean, well-composed, and thoughtful as the visual branding.

Social Perception

Perceived as a high-end, trustworthy, and conscientious brand; the go-to provider for authentic Swiss gift baskets that are superior to standard offerings. Customers see them as genuinely caring about products, partners, and clients, highly recommending them for reliability, excellent service, and unique quality.

Copy Examples

• •The Art of Swiss Cheese, Delivered. Meet the artisan behind our creamy mountain cheese. In a small village, using time-honored traditions, his family has been crafting this delicacy for generations. Every gift basket you send supports this craft and delivers a true taste of Switzerland. #StadtLandKorb #SwissMade #ArtisanCheese #SupportLocal
• •Show Appreciation That Matters. Go beyond the standard corporate gift. With a curated basket from Stadt Land Korb, you're giving a story of Swiss quality and supporting local family businesses with every delivery. A memorable gift for your most valued clients and employees. Explore our corporate options. #CorporateGifting #SwissQuality #EmployeeAppreciation
• •More Than a Gift, It's a Moment. This Mother's Day, give her a curated collection of handcrafted Swiss delights. From artisanal chocolates to fragrant herbal teas, each basket from Stadt Land Korb is a celebration of the people who make them and the mother who deserves them. Order by [Date] for guaranteed delivery. #MothersDayGift #MadeInSwitzerland #Geschenkkorb
• •Your Perfect Gift, Uniquely Crafted. Can't find the perfect fit? Design it yourself. Our Express Configurator lets you build a personalized gift basket with your choice of regional Swiss treasures. Create a one-of-a-kind gift in just a few clicks. #CustomGifts #SwissProducts #PersonalizedGifts
• •A Basketful of Switzerland. Every item we select has a home, a history, and a heart. We partner with small producers across Switzerland to bring you authentic, high-quality gifts that feel good to give. Experience the difference of local craftsmanship. #StadtLandKorb #Regional #SustainableGifts #Swissness