Brand Tone

Aspirational yet accessible, blending professionalism with a friendly, encouraging, and modern voice.

Brand Values

• •Quality & Expertise
• •Customer Empowerment
• •Trust & Authenticity
• •Customer Experience
• •Passion for Hair

Best Practices

• •Always Speak as the Expert Friend: Combine authoritative advice with a warm, encouraging, and approachable tone. Use "we" to refer to the professional team behind the brand and "you" (the familiar "du" in German) to speak directly to the customer.
• •Highlight the "Professional" Difference: In every piece of copy, reinforce what sets the products apart from mass-market alternatives. Use keywords like "salon-quality," "expert-selected," "professional-grade," and "stylist-recommended."
• •Focus on the Feeling, Not Just the Feature: Instead of just listing what a product does, describe the feeling it evokes: "that post-salon confidence," "the feel of silky, healthy hair," or "a moment of self-care."
• •Maintain a Consistent Visual and Verbal Language: Ensure the modern, clean aesthetic of the brand's visuals is matched by clear, concise, and stylish copy. Avoid overly technical jargon unless it's explained in a simple way.
• •Be Platform-Appropriate but On-Brand: While the tone on TikTok can be more playful and trend-driven than a product description on the website, the core values of expertise, quality, and empowerment must always shine through. Adapt the format, not the soul of the brand.

Social Perception

Perceived as a reliable and high-quality provider of hair care products, leveraging an association with professional salons for credibility. Its modern and active social media presence helps connect with a younger, style-conscious demographic, establishing it as a trustworthy source for premium hair products and successfully delivering on its promises of quality and service.

Copy Examples

• •Tired of dull, lifeless hair? Swipe to see the transformation! ✨ Our secret? The [Product Name] treatment. It's not magic, it's professional care. Get that salon-fresh feeling at home. Link in bio to shop your hair's new best friend.
• •(Upbeat trending song) POV: You finally stopped buying drugstore shampoo. 👋 Watch how the [Product Name] Shampoo & Conditioner duo brings this color to life! Salon-approved, available at stadtfriseur.eu. #HairTransformation #ProfessionalCare #HealthyHair
• •Why settle for less? Your hair deserves the best. Shop our curated collection of professional hair care, chosen by stylists for you. Experience the Stadtfriseur difference.
• •Bring the salon home! 🏡 At Stadtfriseur, we believe in empowering you with the products the pros use. From vibrant color protection to intensive repair, find your perfect hair solution. Enjoy free shipping on orders over €50!
• •Don't just style your hair, nourish it. Our [Product Name] mousse gives you incredible volume and hold without the stickiness. Formulated to protect your hair from heat and humidity, it's the professional touch your daily routine has been missing.