Brand Tone

empowering, celebratory, and expert-driven

Brand Values

• •Quality and Performance
• •Expertise
• •Customer Celebration
• •Community

Best Practices

• •Lead with Expertise: Always frame content from the perspective of a knowledgeable makeup artist. Use phrases like "An MUA secret is..." or "For a pro finish, try..." to reinforce authority and educate the customer.
• •Use Celebratory and Empowering Language: Employ strong, positive, and active words. Focus on how the products make the customer feel—confident, beautiful, and ready for their moment.
• •Show, Don't Just Tell: Prioritize high-quality visuals of the makeup on real people, especially in real-life settings like weddings. User-generated content and client features are powerful tools for this brand.
• •Maintain a Community Focus: When posting on social media, continue to tag and collaborate with other professionals (photographers, planners, etc.). This reinforces the brand's position within a trusted network and adds value for followers planning events.
• •Keep Product Descriptions Benefit-Oriented: While listing ingredients is important, the primary focus should be on the end result. Instead of just "long-lasting," write "A formula that lasts through toasts, kisses, and happy tears," connecting the product feature directly to the customer's experience.

Social Perception

The brand is perceived positively by its customers as a go-to for high-quality, reliable makeup, particularly for special occasions. It is seen as supported by a client base who view the founder as a skilled traveling makeup artist.

Copy Examples

• •That forever-after glow. ✨ Our bride stunned on her big day wearing 'Brown Sugar' liquid lipstick for a kiss-proof pout that lasted from the aisle to the last dance. Tap to give your special day the Stacy Symone touch. #StacySymoneBride #WeddingMakeup #BridalBeauty
• •Dare to shine. Our new 'Galaxy' pigment is a universe of multi-dimensional sparkle in a single pot. This high-impact, fallout-free formula is your secret to an unforgettable, expert-level look. Just one tap is all it takes to go from everyday to extraordinary.
• •Your Bridal Beauty Timeline Starts Now 💍
• •Engaged? Congratulations! Let's create your dream wedding look. From bold pigments to timeless lip colors that stay put, Stacy Symone has your big day covered. Book your bridal consultation with an expert MUA today!
• •BOLD. VIVID. UNFORGETTABLE. The makeup artist's choice for every celebration.