Brand Tone

Aspirational & Inspiring, Quality-Conscious & Enduring, Ethical & Sustainable, Designer & Stylish, Friendly & Approachable, Knowledgeable & Expert

Brand Values

• •Quality & Durability
• •Design & Style
• •Customer Focus & Service
• •Ethical Sourcing & Sustainability
• •Inspiration & Making Style Obtainable
• •NZ Craftsmanship (for some products)

Best Practices

• •Lead with Quality and Durability: Always weave in the longevity, craftsmanship, and warranty aspects of your products. Use phrases like "built to last," "investment piece," "lifetime warranty," "quality materials."
• •Emphasize Timeless Style & Design Expertise: Consistently refer to your "Mid Century for this Century" aesthetic or "clean, uncluttered design." Position yourselves as design experts who can guide and inspire.
• •Maintain an Approachable and Helpful Voice: Even when discussing sophisticated design, keep the language warm, inviting, and customer-focused. Reflect the positive customer service experiences in your written communication.
• •Highlight Ethical and Sustainable Practices: Subtly integrate messaging about ethical sourcing and sustainability, as this is a core value and a growing concern for consumers.
• •Inspire and Empower: Use language that sparks imagination and makes customers feel capable of creating their dream home with your products and guidance. Focus on the benefits and feelings your furniture brings, not just the features.

Social Perception

Highly Positive, Trustworthy, Valued for Customer Service, A Go-To for Quality Investment Pieces, Inspiring

Copy Examples

• •Headline: Invest in Timeless: Furniture Crafted for Generations. Body: At Stacks, we believe your home should tell a story of enduring style and quality. Discover our 'Mid Century for this Century' collection, designed in Wellington and ethically crafted to last a lifetime. Let's create a space you'll love for years to come. Call to Action: Explore Our Collections / Book Your Free Design Consult.
• •Headline: Your Dream Sofa, Sustainably Made. Body: Imagine the perfect sofa – the style, the comfort, the colour. Now, imagine it ethically sourced and built with a lifetime frame warranty. At Stacks Furniture, we bring your vision to life with customizable, New Zealand designed pieces that are as kind to the planet as they are to your home. Call to Action: Design Your Sofa Today.
• •Headline: More Than Just Furniture, It's a Feeling. Body: Walk into a room that instantly feels like *you*. Our curated collection of furniture and homewares is designed to inspire and help you create a home that reflects your unique style, with the assurance of quality and expert advice every step of the way. Call to Action: Get Inspired – Visit Our Showroom.
• •Headline: The Art of Living, Beautifully Crafted. Body: From statement armchairs to dining tables that host a lifetime of memories, Stacks Furniture offers pieces that blend timeless design with modern living. Our expert team is here to help you select or customize furniture that’s not just beautiful, but beautifully made. Call to Action: Discover Quality for Life.
• •Headline: Style That Lasts. Service That Cares. Body: Creating your perfect space should be a joy. Our Wellington-based team is passionate about bringing you ethically sourced, high-quality furniture backed by genuine, friendly service and warranties you can trust. Experience the Stacks difference. Call to Action: Meet Our Team / Read Our Reviews.