Brand Tone

aspirational, quality-focused, and customer-centric

Brand Values

• •Quality & Durability
• •Design & Style
• •Customer Focus & Service
• •Ethical Sourcing & Sustainability
• •Inspiration
• •New Zealand Made/Local Focus

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Stacks Furniture's tone (aspirational, quality-focused, customer-centric, inspiring, sophisticated yet approachable) and share it with anyone creating content.
• •Focus on "Investment" and "Longevity" over "Price": While price is a factor, emphasize the lasting value, quality craftsmanship, and timeless design of the furniture. Use phrases like "invest in," "built to last," "cherish for years."
• •Highlight Ethical and Sustainable Aspects: Consistently weave in messaging about ethical sourcing and sustainability where appropriate, as this aligns with stated values and resonates with conscious consumers.
• •Use Storytelling: Share the stories behind the designs, the craftsmanship, or how pieces can transform a home. This makes the brand more relatable and engaging. The "About Us" page mentions the owners and their passion, which can be expanded.
• •Maintain Visual and Textual Cohesion: Ensure that the aspirational and quality-focused tone of the copy is mirrored in the high-quality photography and visual presentation on the website and social media.

Social Perception

Customers generally perceive Stacks Furniture as a provider of high-quality, stylish furniture. They are often praised for excellent customer service, helpful staff, and the unique and classic nature of their pieces. Some customers appreciate the ability to customize furniture. They are seen as a good option for those looking for New Zealand-made items and sustainable choices.

Copy Examples

• •Headline: "Invest in Timeless Design. Live Beautifully." Body: At Stacks Furniture, we believe your home should be a sanctuary of style and comfort. Discover our curated collection of Mid-Century inspired pieces, ethically sourced and crafted to last a lifetime. Let us help you create a space that truly reflects you.
• •Social Media Post (with an image of a stylish living room featuring their sofa): Caption: "Crafted for Comfort, Designed for Life. Our [Sofa Name] sofa, proudly NZ made, brings enduring style and unparalleled quality to your living space. Customize yours today and experience the Stacks difference. #StacksFurniture #NZMade #MidCenturyModern #HomeInspo #QualityFurniture"
• •Product Description Snippet (for a dining table): Text: "More than just a table, it's the heart of your home. Our [Table Name] dining table, with its clean lines and sustainably sourced timber, is an investment in future gatherings and cherished memories. Built with integrity, designed for your life."
• •Email Subject Line: "Your Dream Space Awaits | Expert Design Advice from Stacks" Body Snippet: "Ready to transform your home? Our experienced design consultants are here to guide you, from perfecting your colour palette to selecting the ideal pieces that blend timeless design with your personal style. Book your complimentary consultation today."
• •About Us Page Excerpt: Text: "At Stacks Furniture, we're more than just a furniture store; we're purveyors of 'Mid Century for this Century.' We are passionate about bringing enduring design and exceptional quality to every New Zealand home. From ethically sourced materials to lifetime warranties on our sofa frames, we're committed to pieces you'll cherish for years to come."