Brand Tone

Enthusiastic and Passionate, Friendly and Approachable, Playful and Whimsical, Community-Oriented, Modern and Trendy

Brand Values

• •Joy of Discovery
• •Curation and Quality
• •Community and Connection
• •Personal Touch
• •Accessibility and Fun in Reading

Best Practices

• •Create a "Brand Voice Chart": Document key characteristics of your tone (e.g., Enthusiastic, Friendly, Playful), along with "do's and don'ts" for language. For example: *Do: Use emojis to convey emotion. Don't: Use overly formal or academic language.*
• •Know Your Audience Deeply: Understand the language, slang (e.g., BookTok specific terms like "TBR," "DNF"), and humor of your target demographic (book lovers, active on social media). Your copy should resonate with them authentically.
• •Prioritize Storytelling: Whether it's the story behind the brand, the imagined story of the "Blind Date with a Book," or encouraging customers to share their reading stories, weave narratives into your copy. This aligns with the passion for books.
• •Be Conversational and Interactive: Use questions, polls, and direct address (e.g., "you," "your") to engage your audience. Write like you're talking to a friend who also loves books. Encourage user-generated content and respond to comments in the brand voice.
• •Maintain Consistency Across All Platforms: Whether it's a website product description, a TikTok caption, an Instagram story, or a customer service email, the tone should feel consistently like "Stacked Books." Regularly review content across channels to ensure alignment.

Social Perception

Positive, Exciting and Giftable, Engaged with Trends, Trustworthy, Niche Specialist

Copy Examples

• •Ready to launch into a new literary universe? 🚀 Our 'Cosmic Fantasy' Mystery Box is packed with stardust, epic quests, and characters you won't forget. Grab yours and let the intergalactic adventure begin! What worlds will you discover? #StackedBooks #FantasyReads #MysteryBox
• •Swipe right on your next favorite read! 😉 Our 'Blind Date with a Book' is looking for a committed reader. No awkward small talk, just pure literary chemistry. Wrapped with intriguing clues to spark your curiosity. Fall in love with a new story today! #BlindDateWithABook #SurpriseRead #BookLove
• •Sunday vibes = a hot drink, a cozy blanket, and a surprise story from Stacked Books. ✨ What are you getting lost in this weekend, bookworms? Share your current read below! 👇 #StackedSundays #Bookish #ReadingCommunity
• •POV: You just got your Stacked Books 'Spicy' Book Box and you're ready for things to heat up! 🔥 Let's see what tantalizing tales are inside... 😉 #SpicyBookTok #BookUnboxing #StackedBooksHaul
• •Psst... Your Next Book Adventure is Calling (and it's on sale!) 🤫📚 *(Body snippet):* Hey Book Lover! We know you've got a TBR pile that's reaching for the stars, but what's one more (or three)? 😉 For a limited time, unwrap joy with X% off all our Mystery Boxes!