Brand Tone

aspirational yet approachable, personal, and celebratory

Brand Values

• •Quality and Craftsmanship
• •Personalization and Self-Expression
• •Connection and Shared Experiences
• •Effortless Elegance
• •Community

Best Practices

• •Lead with "You": Center the customer in the narrative. Frame the product and experience around their desires, feelings, and relationships (e.g., "Your perfect stack," "A reminder just for you").
• •Embrace the "Sparkle": Use celebratory and slightly magical language. Words like "sparkle," "glow," "magic," "forever," and "dreamy," along with emojis like ✨, 🤍, and 🫶, reinforce the special, aspirational quality of the brand.
• •Highlight the "Forever": Consistently reinforce the core benefit of the product – its permanence. Use this to connect to concepts of lasting memories, relationships, and timeless style.
• •Be Personable and Authentic: Continue to write as Sophie, a passionate creator. Share behind-the-scenes content, talk directly to your audience in Instagram stories, and maintain a warm, friendly voice in all communications, from email to DM responses.
• •Amplify Your Community: Make user-generated content a cornerstone of your marketing. When reposting, adopt a tone of gratitude and excitement. This not only provides social proof but also reinforces the brand's community-centric value.

Social Perception

The public perceives STACKED by sophie as a high-quality, trustworthy, and trendy brand. Customers consistently praise Sophie's professionalism, friendliness, and skill, which is a cornerstone of the brand's positive reputation. The experience of getting the jewelry is seen as fun, unique, and memorable. The jewelry itself is regarded as beautiful, dainty, and durable, with customers often expressing a desire to add more pieces to their collection. The brand is viewed as a go-to for permanent jewelry in its service areas.

Copy Examples

• •Forever linked. ✨ There’s nothing more special than sharing a permanent memory with your favorite person. Tag your bestie and book your appointment to get stacked together!
• •Your story, welded. Create a custom stack of 14k gold-filled and sterling silver chains, personalized to you. Effortless, everyday elegance that lasts forever.
• •You deserve a little sparkle. Our permanent bracelets are custom-fitted and welded for a seamless, clasp-free look you’ll never have to take off. Ready for your forever piece? See where we're popping up next!
• •Get Stacked in [City Name]! ✨ We’re bringing our collection of dainty permanent jewelry to [Venue] on [Date]. Walk-ins welcome, or book ahead to secure your spot. Can't wait to see you!
• •The spark of something permanent. ✨ // Book your appointment // Link in bio