Brand Tone

Empowering and Affirming, Culturally Rich and Respectful, Approachable and Friendly, Passionate and Authentic, Informative and Educational

Brand Values

• •Self-Love and Confidence
• •Cultural Celebration and Preservation
• •Inclusivity
• •Ethical and Sustainable Practices
• •Quality Craftsmanship
• •Connection and Community
• •Customer Satisfaction

Best Practices

• •Lead with Empowerment and Affirmation: Always aim to uplift the reader. Frame product benefits around increasing confidence, celebrating individuality, and fostering self-love.
• •Weave in Cultural Significance Authentically: When relevant, connect products to their cultural heritage with respect and genuine appreciation. Share stories that highlight the meaning and craftsmanship.
• •Maintain an Approachable, Community-Focused Voice: Use warm, inviting language. Ask questions to encourage engagement. Address your audience as a "tribe" or community.
• •Emphasize Inclusivity in Language and Imagery: Consciously use words and showcase visuals that represent diversity and affirm that your products are for "every body."
• •Be Transparent About Values: Don't shy away from sharing your commitment to ethical practices, quality, and the empowerment of artisans. This builds trust and resonates with conscious consumers.

Social Perception

Positive Customer Experiences, Empowerment and Inclusivity Appreciated, Cultural Connection Valued, Engaged Community, Seen as a Black-Owned Business Supporting Artisans

Copy Examples

• •Headline (Waist Beads): "Adorn Your Journey. Embrace Your Power. Discover Authentic Ghanaian Waist Beads."
• •Instagram Caption (New Jewelry Collection): "Each piece, a whisper of heritage, a shout of confidence! ✨ Our new artisan jewelry is handcrafted with love, celebrating culture and your unique shine. Which story will your stack tell? #StackedByJaye #CultureMeetsConfidence #HandmadeWithLove"
• •Product Description Snippet (Skincare): "Nourish your skin, honor your roots. Our African skincare line blends ancient wisdom with natural ingredients to bring out your inherent glow. Because self-care is a celebration of you."
• •Facebook Post (Permanent Jewelry Experience): "More than just jewelry, it’s a moment – a memory forged in gold. ✨ Create your custom-fit, lasting symbol of connection or self-love with our permanent jewelry experience. Book your appointment and let's make something beautiful together! #StackedByJaye #PermanentJewelry #LastingConnections #HoustonJewelry"
• •Email Subject Line (Promoting Inclusivity): "Every Body Shines: Find Your Perfect Fit at Stacked By Jaye."