Brand Tone

Informative & Analytical, Authentic & Transparent, Engaging & Relatable, Aspirational & Design-Forward, Professional & Authoritative

Brand Values

• •Education & Empowerment
• •Transparency & Honesty
• •Quality & Detail
• •Community & Engagement
• •Adaptability & Innovation
• •Value-First Approach

Best Practices

• •Prioritize In-Depth Information & Honesty: Always back claims with data or clear observations. Don't shy away from discussing potential drawbacks or offering a balanced perspective. This builds trust and reinforces the analytical and transparent aspects of the tone.
• •Speak the Audience's Language (Educated but Relatable): While the topics are serious (property investment), the language should be accessible and engaging, particularly for a younger, research-savvy demographic. Avoid overly technical jargon without explanation, and inject personality where appropriate (e.g., "no sugar-coating here").
• •Maintain Visual-Verbal Synergy: Ensure copy complements the high-quality visuals. If the visuals are aspirational and design-focused, the copy should highlight the unique design elements, the story behind the space, or the lifestyle it enables.
• •Emphasize Value & Education: Frame content around helping the audience. Whether it's a review, a guide, or a home tour, the underlying message should be about providing valuable insights that empower them to make better decisions or discover new ideas.
• •Adapt to the Platform, Maintain Core Values: While the style might be more informal on TikTok than on a detailed website review, the core values of authenticity, detail, and providing genuine insight should remain consistent across all communication. For example, a TikTok video can be fun and snappy but still offer a genuine tip or showcase a truly unique aspect rather than just chasing trends superficially.

Social Perception

Trusted Resource, Influential, High-Quality Content Producer, Relatable to Younger Buyers, Objective (with some caveats), Democratizer of Information

Copy Examples

• •Instagram Post (Image: Stunning minimalist HDB interior): Beyond the minimalist aesthetic, this 4-room HDB in Punggol is a masterclass in space maximisation. We break down the clever storage solutions and design choices that make 900sqft feel like a palace. Swipe left for the details that matter. #StackedHomes #SingaporeHDB #InteriorInspo #RealEstateSG #SmallSpaceLiving
• •YouTube Video Title & Description Snippet: Title: UNFILTERED Review: Is The New [Condo Name] Worth The Hype (And Price Tag)? Description: We spent 3 days exploring every corner of The [Condo Name], from the much-talked-about infinity pool to the less-glamorous maintenance access. No sugar-coating here – just our honest take on the pros, the cons, and whether it truly stacks up for a young family in Singapore. Full analysis on StackedHomes.com. #SingaporeCondo #PropertyReview #StackedInsider
• •Blog Post Excerpt (Article: "Navigating Your First Property Purchase in a Shifting Market"): Feeling overwhelmed by rising interest rates and a flood of property jargon? You're not alone. At Stacked, we believe knowledge is power. This guide cuts through the noise, offering a data-backed look at current market trends and a step-by-step checklist to help you make your first property move with confidence, not confusion. [Link to full article] #SGProperty #FirstTimeHomeBuyer #RealEstateTips #StackedAdvice
• •Facebook Ad (Carousel showcasing different property types): Dreaming of a Joo Chiat shophouse, a sleek CBD condo, or a family-friendly suburban HDB? Singapore's property landscape is diverse, and so are your needs. Stacked Homes offers the most detailed tours, unbiased reviews, and practical guides to help you find *your* perfect fit. Explore with us. [Link to Website] #StackedHomesSG #SingaporeRealEstate #PropertySearch #DreamHome
• •TikTok Video Concept (Fast-paced montage of unique home features): Voiceover: Think all Singapore homes look the same? Think again! 😉 Hidden gems, clever hacks, and jaw-dropping designs. We uncover what makes a house a *home*. Follow for your daily dose of #SGDesign inspo! #StackedHomes #UniqueHomes #SingaporeInteriors #PropertyTikTok