Brand Tone

Approachable and Personal, Elegant and Sophisticated, Empowering and Confident, Modern and Fresh, Trustworthy and Transparent

Brand Values

• •Simplicity and Minimalism
• •Everyday Luxury/Accessibility
• •Quality Craftsmanship
• •Modern Femininity/Empowerment
• •Versatility
• •Customer-Centricity
• •Personal Connection

Best Practices

• •Speak to "Her": Always address the modern woman directly, understanding her aspirations, her desire for self-expression, and her appreciation for understated elegance. Use "you" and "your" frequently.
• •Emphasize "Everyday" and "Versatility": Consistently highlight how the jewellery is designed for daily wear and can adapt to different styles and moments, from professional settings to casual outings.
• •Balance Luxury with Accessibility: Use language that conveys the premium quality (18kt gold, craftsmanship) while reinforcing the idea that this luxury is attainable and meant for personal enjoyment, not just a display in a locker.
• •Keep it Personal and Empowering: Frame the purchase as an act of self-love or a celebration of personal milestones. Use words that evoke confidence, pride, and individuality.
• •Maintain Clarity and Elegance: Use clear, concise language that is sophisticated but not overly complex. The tone should feel as refined and minimalist as the jewellery itself.

Social Perception

Trusted Online Jeweller, Go-To for Minimalist, Everyday Wear, High-Quality and Beautiful Designs, Good Value, Empowering for Women, Innovative and Modern

Copy Examples

• •Instagram Post (Showcasing a necklace): Elevate your everyday. ✨ Our delicate 18kt gold necklace – because luxury isn't just for occasions, it's for *you*, every single day. Shine on. #STACFineJewellery #EverydayLuxury #FineInEveryday
• •Facebook Ad (Targeting working women): From boardroom to brunch, let your style speak volumes. STAC Fine Jewellery offers timeless 18kt gold pieces designed for the modern woman who does it all. Effortless elegance, for your everyday hustle. Discover the collection. #STACForHer #WorkWearJewellery #ConfidenceInGold
• •Website Banner (Promoting a new collection): Introducing 'The Aura Collection' – Minimalist designs crafted in 18kt gold, made to reflect your inner light. Because you don't need an occasion to feel extraordinary. Explore now. #STACAura #SimplyStac #FineJewellery
• •Email Newsletter (Highlighting personalization): Make it uniquely yours. ✨ Our personalized 18kt gold jewellery tells your story, your way. A timeless gift to yourself or a loved one, crafted with care, cherished forever. Design your STAC. #MySTACStory #PersonalizedPerfection
• •Pinterest Pin Description (For a stack of rings): Stack 'em up, style it out. 💫 Create your signature look with our versatile 18kt gold rings. Minimal, modern, and made for your everyday moments of brilliance. Find your perfect STAC. #StackYourStyle #MinimalistJewellery #STACRings