Brand Tone

Inspirational, authentic, and joyful. It is personal and heartfelt, sharing vulnerabilities and triumphs, and aims to be encouraging and uplifting. The tone is also professional and passionate when describing artistic process and quality, creating a relatable yet authoritative voice.

Brand Values

• •Authenticity
• •Faith
• •Joy and Optimism
• •Perseverance
• •Family and Community

Best Practices

• •Lead with Authenticity: Always share the genuine story and emotion behind the art. Whether it's a personal challenge, a moment of inspiration, or a family story, this vulnerability is the core of the brand's connection with its audience.
• •Speak from the Heart (First Person): Use "I" and "my" consistently. The brand is Stacey Moore, the artist. Writing in the first person maintains the personal, one-on-one connection she has built with her followers and collectors.
• •Weave in Core Values: Explicitly mention keywords related to the brand's values: "joy," "faith," "inspiration," "color," and "authenticity." This reinforces what the brand stands for in every communication.
• •Balance Passion with Professionalism: While the tone is personal and inspirational, always present the artwork and business details (shipping, pricing, materials) with clarity and professionalism. This builds trust and validates the quality of the art.
• •Engage with Encouragement: In social media captions and responses to comments, maintain an uplifting and encouraging tone. Ask questions that prompt reflection and connection, positioning the brand not just as a seller of art, but as a source of positive inspiration.

Social Perception

The brand is perceived as a talented, inspiring, and authentic figure. Customers view her work as 'beautiful' and 'flippin cool.' She is seen as a successful local artist with an inspiring personal story, particularly her narrative of balancing motherhood with a creative career and her faith-driven approach, which resonates strongly with her audience.

Copy Examples

• •Pouring all the joy and sunshine of a Papamoa morning into this new piece from the 'New Perspective' collection. Each color, each stroke is a reminder to find the light, even on a cloudy day. My hope is that this work doesn't just hang on a wall, but fills your home with a little extra happiness. What does it make you feel?
• •For 13 years, I was a teacher. Art was a hobby I squeezed in between life's demands. But a whisper of 'what if' turned into a leap of faith. Now, I get to splash joy onto canvases for a living. If you're holding onto a dream, this is your sign to take that first small, brave step. Let your authentic story unfold.
• •Introducing 'Beyond Ourselves.' This original work is a vibrant, multi-layered conversation in acrylic and mixed media. It’s an exploration of looking past our own horizons to find something greater. Created from a place of gratitude and faith, this piece is a bold, joyful statement for any contemporary space, intended to be a daily source of inspiration.
• •Hi [Customer Name], I'm so excited to share something I've been pouring my heart into. The 'Faith' Collection is here. Inspired by a journey of letting go of fear and embracing the process, these pieces are vibrant, free, and full of spirit. I hope they bring as much joy to your life as they brought to mine creating them. Explore the collection and find the piece that speaks to you.
• •From a classroom to a canvas, my journey has been one of rediscovery. As a mum of two, I learned to create in the small moments, a process that taught me to let go of perfection and embrace freedom. Today, I paint to express the joy and faith that guides me, and my greatest wish is for that light to shine through in every piece of art that leaves my studio.