Brand Tone

Inspirational & Empowering, Authentic & Cultural, Modern & Youthful, Community-Focused, Quality-Conscious, Expressive

Brand Values

• •Self-Expression
• •Cultural Identity & Heritage
• •Quality
• •Creativity & Uniqueness
• •Empowerment
• •Community
• •Meaning & Purpose

Best Practices

• •Anchor in Your Values: Always circle back to Stabraq’s core values of self-expression, cultural identity, quality, creativity, and empowerment. Ensure every piece of copy, whether a product description or a social media post, reflects these principles.
• •Speak to Your Community: Use language that resonates with modern, culturally aware youth. Incorporate Arabic phrases or culturally relevant references where appropriate (as seen on their social media), making the communication feel authentic and direct. Maintain an inspirational and empowering tone.
• •Highlight the "Why": Don’t just describe the product; explain the inspiration and meaning behind the designs, especially the Arabic calligraphy and cultural motifs. This reinforces the brand’s depth beyond just aesthetics.
• •Emphasize Quality and Craftsmanship: Consistently mention the high-quality materials and attention to detail in the manufacturing process. This justifies the premium nature of the products and builds trust.
• •Be Visually and Verbally Cohesive: Ensure that the tone of the copy matches the visual identity of the brand (modern, clean, culturally rich). Use storytelling to connect emotionally with the audience, sharing the journey of the brand and the purpose behind its creations, much like the founder does.

Social Perception

Stabraq is generally perceived as a unique and culturally relevant brand, particularly within its target demographic of modern, Arabic-speaking youth. It's seen as a brand that offers more than just clothing, providing a means of expressing identity and values. The connection with founder Hazem El Seddiq, who is a public figure, adds a personal and relatable dimension to the brand. Customers appreciate the unique designs rooted in Arabic culture and the emphasis on quality. There's an understanding that the brand stands for setting trends rather than following them. The opening of a "Community Space" suggests a positive reception and desire for deeper engagement with the brand.

Copy Examples

• •Headline: Wear Your Story. Define Your Identity. Body: Stabraq isn't just fashion. It's a statement. Our designs, rooted in rich Arabic heritage and crafted with premium quality, empower you to express who you are. Discover pieces that speak your language. #Stabraq #WearYourCulture
• •Headline: More Than Clothing. It's a Movement. Body: Join the Stabraq community – a generation of trendsetters celebrating identity and creativity. Our latest collection features unique Arabic calligraphy and meaningful designs made for those who dare to be different. High quality, inspired by belief. #StabraqTrendsetters #ModernHeritage
• •Headline: Crafted with Pride. Designed with Purpose. Body: At Stabraq, every stitch tells a story. We blend modern style with timeless Arabic art to create apparel that’s as unique as you are. Experience the quality, feel the inspiration. #StabraqDesigns #MeaningfulFashion
• •Headline: Don't Follow. Lead. Body: Your style is your voice. Stabraq offers bold, expressive apparel for the modern individual who values authenticity and quality. Explore our collection and set your own trend. #StabraqStyle #BeTheTrendsetter
• •Headline: Unmistakably You. Undeniably Stabraq. Body: From empowering graphic tees to elegantly designed jilbabs, discover apparel that resonates with your values and showcases your unique identity. Quality craftsmanship meets cultural expression. #MyStabraq #ExpressYourself