Brand Tone

passionate, approachable, authentic, and educational, avoiding corporate jargon and focusing on heritage and the craft of coffee roasting.

Brand Values

• •Quality and Craftsmanship
• •Heritage and Storytelling
• •Passion
• •Customer Connection and Community

Best Practices

• •Lead with Passion: Every piece of content should reflect a genuine love for coffee. Use enthusiastic and descriptive language to convey this excitement.
• •Tell Your Story: Consistently weave in the brand's heritage. This unique narrative sets Stables Roastery apart from competitors.
• •Be an Approachable Expert: Share knowledge and brewing tips in a friendly, non-intimidating manner. Position the brand as a helpful guide on the customer's coffee journey.
• •Emphasize Quality and Freshness: Always highlight the "roasted-to-order" and "small-batch" aspects of the business to underscore the commitment to quality.
• •Foster Community: Use inclusive language ("we," "our," "us") to make customers feel like part of the Stables Roastery family. Encourage interaction by asking questions and responding to comments personally.

Social Perception

The direct customer feedback is overwhelmingly positive, praising the exceptional coffee quality, friendly and knowledgeable service, and welcoming atmosphere. They are seen as a pillar of the local community. However, name similarity with other 'Stables' cafes in the UK causes some online confusion.

Copy Examples

• •From Our Family's Heritage to Your Morning Ritual. Discover a passion for coffee that has been generations in the making. Small-batch, specialty coffee roasted with care in the heart of Surrey.
• •Unlock the perfect cup. ☕ Our beans are roasted to order and delivered fresh, ensuring peak flavor. Need a tip for your home brew? Just ask! We're here to help you get the most out of every sip.
• •Meet 'The Bondi Blend.' Inspired by the vibrant energy of Australia, this blend offers a smooth, rich flavor that's perfect for your daily espresso. Taste the craftsmanship in every cup.
• •A Story in Every Roast: Discover Our Newest Single-Origin
• •Tired of mediocre coffee? You deserve better. At Stables Roastery, we pour our passion and heritage into every bag of beans. Elevate your coffee experience and taste the difference. Shop our collection now.