Brand Tone

Passionate, performance-driven, and community-centric. It is enthusiastic, technical, authentic (by-bikers-for-bikers), and community-oriented, speaking the language of motorcycle enthusiasts.

Brand Values

• •Performance Enhancement
• •Quality & Craftsmanship
• •Individuality & Style
• •Authenticity and continuous improvement
• •Customer-Centricity (with caveats)

Best Practices

• •Lead with Performance, Support with Passion: Always start with the tangible benefits", "weight reduction, BHP gain, improved handling. Then, inject the passion and enthusiastic language. This appeals to both the logical and emotional sides of a builder.
• •Use "Builder" Vernacular: Employ terms like "stock", "slip-on", "full system", "dB killer", and "DIY" naturally in your copy. This shows you are an authentic part of the community and understand your customer's world.
• •Showcase User-Generated Content (UGC): Actively feature customer bikes on social media and the website. This serves as social proof, builds community, and reinforces the "by bikers, for bikers" value. It's the most authentic advertising possible.
• •Be Transparent and Authentic: Acknowledge the nature of your products. For example, be upfront about the loudness: "Engineered for a signature sound that turns heads", rather than hiding it. If there are known fitment considerations for certain models, provide that information proactively.
• •Maintain a Singular, Confident Voice: Whether writing a product description, an Instagram caption, or a customer service email, the tone should be consistently that of a confident, knowledgeable, and passionate peer. Avoid generic corporate language at all costs. The voice is the brand.

Social Perception

The brand is largely perceived as a go-to for high-quality, performance-oriented exhausts, especially for Royal Enfield and KTM in India, praised for weight reduction, sound, and power gains. However, negative perceptions exist regarding extreme loudness, occasional fitment/quality control issues, inconvenient international payment methods (bank transfer), and inconsistent customer service when problems arise.

Copy Examples

• •Stop riding stock. Your bike has a beast inside, waiting to be unleashed. Our 2x2 Full System Exhaust drops a massive 9.6kgs and adds up to 5 dyno-tested BHP. It's not just an upgrade; it's a transformation. Built by riders, for riders. Tap to shop. #BuiltForTheBuilders #SSMotoCorp #RoyalEnfield #PerformanceInbred
• •This is what it's all about. Seeing the incredible machines you all create is what drives us. Huge shoutout to @[User1], @[User2], and @[User3] for sharing their work! Your builds, your style, our parts. Keep 'em coming and tag #SSMotoBuilds for a chance to be featured.
• •We're not a corporation. We're a couple of riders who got tired of looking for parts that didn't compromise. Parts that were lighter, faster, and built to last. So we built them ourselves. Every exhaust, every accessory, is tested in the real world", "on our bikes, on long tours, in the city. If we wouldn't bolt it onto our own ride, we won't sell it to you. That's the SS Moto promise. Performance is in our blood.
• •Tired of that quiet stock sound? Give your ride the deep, aggressive note it deserves. Our Adaptable Slip-On Silencers are engineered from 304-grade stainless steel for a signature sound and a 50% weight reduction. Plus, with removable dB killers, you control the volume. Upgrade your sound and performance this week.
• •Unlock your bike's true potential. Gain up to 5.5 BHP and drop 13kgs with our dyno-tested full system exhausts for RE & KTM. Handcrafted, rust-proof, and built for the ride. Shop Now.