Brand Tone

Professional, friendly, expert, approachable, customer-focused, results-oriented, and value-driven.

Brand Values

• •Expertise & Quality: Positioning themselves as "pure hair artists" and specialists in professional colour and styling.
• •Customer Satisfaction: Emphasis on clients leaving happy and the "great service" they expect.
• •Accessibility & Convenience: Offering an online store, multiple salon locations, and home delivery.
• •Family-Friendly: Catering to a wide age range, from toddlers to seniors.
• •Value: Providing "discounted hair & beauty products."

Best Practices

• •Define and Document Your Core Tone: Clearly articulate the desired brand voice (e.g., "Friendly Expert," "Approachable Professional"). Create internal guidelines with examples of "do's and don'ts" for all team members who write copy (social media, website, customer service).
• •Prioritize Empathy and Customer Focus in All Communications: Especially when addressing complaints or negative feedback. Train customer service to respond with understanding and a solutions-oriented approach, even if the tone of the incoming message is negative. This can help bridge the gap between the aspirational tone and negative perceptions.
• •Showcase Authenticity with User-Generated Content (responsibly): Beyond curated testimonials, consider ways to incorporate genuine, positive customer experiences. However, be mindful of the existing negative feedback and ensure this doesn't appear to dismiss valid concerns.
• •Be Consistent Across All Channels: The friendly, expert tone used on Instagram should also be reflected in email responses, website FAQ sections, and in-salon communication.
• •Listen and Adapt: Regularly monitor online reviews and social media mentions (both positive and negative). Use this feedback to understand how the brand is truly perceived and adjust communication strategies to address concerns and reinforce positive aspects genuinely. If "rude" or "unhelpful" are recurring themes in negative feedback, this is a critical area to address operationally, which will then support a more authentic positive tone in copywriting.

Social Perception

Divided. Positive perception by customers with good experiences, seeing the brand as skilled, friendly, and reliable. Negative perception stemming from issues with online orders, customer service, or unsatisfactory salon services, perceiving the brand as potentially unreliable with poor complaint resolution and inconsistent service quality.

Copy Examples

• •Headline: Unlock Your Best Hair Days with S+S Hair & Beauty. Body: From vibrant, head-turning colour to the perfect cut that makes you feel incredible, our expert stylists at S+S Hair & Beauty are here to make your hair dreams a reality. Book your transformation today!
• •Headline: Your Favourite Pro Beauty Buys, Delivered! Body: Can't make it to the salon? No worries! Shop all your trusted S+S Hair & Beauty professional haircare, skincare, and beauty essentials online. Great prices, delivered right to your door.
• •Headline: The Family Salon That Cares. Body: At S+S Hair & Beauty, we welcome everyone! Our friendly, skilled team is experienced in creating beautiful styles for all ages, from tiny tots to our cherished seniors. Experience the S+S difference.
• •Headline: Fixed a hair mishap? We’re on it! Body: "Just wanted to say a HUGE thank you to everyone at the salon today for helping fix up my hair after a rather ordinary colour job.. my hair looks fantastic now!" - Real Client Love! Trust the S+S experts to get it right.
• •Headline: Feel Confident, Look Stunning. Body: It's more than just hair, it's a feeling. At S+S Hair & Beauty, we're passionate about creating looks that enhance your natural beauty and boost your confidence. Let our artists pamper you.