Brand Tone

Elegant, Personal, Calm, Authentic, Minimalist

Brand Values

• •Quality Craftsmanship
• •Timelessness
• •Mindful Consumption
• •Self-Expression & Personal Sanctuary
• •Heritage & Identity
• •Ethical Sourcing

Best Practices

• •Develop a Brand Voice Guide
• •Emphasize 'Thoughtful' Language
• •Maintain a Calm and Serene Vocabulary
• •Focus on the 'Why' Not Just the 'What'
• •Be Consistent Across All Channels

Social Perception

Appeals to individuals seeking minimalist, elegant, and meaningful everyday jewelry. Those who value quality over quantity and appreciate a brand with a story and a calm aesthetic.

Copy Examples

• •Find your island of calm. Our timeless gold pieces are thoughtfully designed to be a quiet whisper of elegance in your everyday. Discover the collection – link in bio. #sseomjewelry #everydayluxury #personalsanctuary
• •Sseom /som/: Your Personal Sanctuary of Timeless Gold Jewelry. Thoughtfully designed in Toronto, our pieces are crafted for everyday elegance and mindful self-expression.
• •The Essential Gold Band: A symbol of quiet confidence and enduring style. Crafted from 14k gold fill, this piece is designed to become a seamless part of your daily ritual, a subtle reminder of your inner grace. Wear it alone for a touch of minimalism or layer it to tell your unique story.
• •In the midst of the everyday, Sseom invites you to find a moment of serene beauty. Our latest arrivals are inspired by the tranquility of an island, offering timeless gold jewelry that feels like a personal embrace. Explore pieces designed to be cherished.
• •Sseom means 'island' in Korean – a place of personal refuge and beauty. As a Korean-Canadian, women-led brand, we pour this essence into every piece of jewelry we design in our Toronto studio. We believe in the quiet power of timeless design and the joy of wearing something truly meaningful, every single day.