Brand Tone

Mystical, Empowering, and Nurturing.

Brand Values

• •Magick & Spirituality
• •Natural & Handmade Quality
• •Intention & Purpose
• •Self-Care & Empowerment
• •Sustainability
• •Community

Best Practices

• •Embrace Mystical Language Consistently: Use words like "magick," "ritual," "sacred," "intention," "invoke," "channel," "goddess," "planetary," "alchemize," and "empower" naturally throughout all communications, from product descriptions to social media captions and customer service interactions.
• •Tell Stories, Don't Just Sell Products: Weave narratives around the ingredients, the celestial alignments during crafting (if applicable, like the "consecrated on Tuesdays" Mars soap), and the intended energetic outcomes. This reinforces the "magickal" and "intentional" values.
• •Maintain a Visually Cohesive Aesthetic: Ensure all imagery (product photos, social media graphics) aligns with the mystical, natural, and slightly ethereal feel of the brand. Think rich jewel tones, natural elements, celestial motifs, and soft lighting.
• •Speak Directly to Your "Magickal People": Use inclusive language that resonates with the spiritual and witchcraft community (e.g., "fellow witches," "seekers," "practitioners"). Acknowledge their path and how the products can support it. The "Luna Coven" concept is a good example.
• •Balance Empowerment with Nurturing Support: While empowering users to take charge of their spiritual journey, also offer a supportive and understanding voice. Highlight the self-care aspects and the natural, gentle qualities of the ingredients, showing that the brand cares for their well-being on all levels.

Social Perception

Luna & Co. Soapery is perceived very positively by its target audience. Customers frequently praise the quality, beautiful packaging, and pleasant fragrances of the soaps and oils. Many users resonate with the magickal and intentional aspects of the products, reporting feeling positive effects or enhanced spiritual practice. The brand is seen as authentic and caring, with an appreciation for its handmade nature and the perceived efficacy of its ritually crafted items.

Copy Examples

• •Product (New Moon Soap): Embrace the void, set your intentions. Our New Moon Soap, handcrafted with purifying charcoal and blessed under the dark moon, is your sacred companion for manifestation. Wash away the old, invoke the new. What will you conjure?
• •Brand Story (Social Media Post): From our altar to your sanctuary. ✨ Each Luna & Co. creation is more than soap; it's a vessel of intention, lovingly handcrafted by those who walk the path. We pour planetary whispers and goddess blessings into every bar, empowering your daily rituals. #MagickalSelfCare #LunaCoSoapery
• •Benefit Focused (Body Oil): Anoint your skin, awaken your power. Our Persephone Body Oil isn't just about hydration – it's an invitation to journey within, to embrace your shadow and emerge renewed. Infused with pomegranate seed and underworld botanicals for profound transformation.
• •Community Engagement (Email Newsletter): The veil thins, witches! As Samhain approaches, connect with your ancestral magic. Our latest blog post explores simple yet potent rituals for honoring this sacred time. Plus, discover the Hekate Collection, crafted to guide your path through the crossroads. Join the Luna Coven for more insights.
• •Problem/Solution (General): Feeling energetically drained or uninspired? Your daily shower can be a potent ritual. Luna & Co. soaps are intentionally crafted with specific planetary and goddess energies to cleanse not just your body, but your spirit, helping you to reclaim your power and manifest your desires. Elevate your bath, elevate your being.