Brand Tone

Authoritative and Passion-Driven

Brand Values

• •Performance
• •Innovation
• •Quality Aesthetics
• •Exclusivity

Best Practices

• •Stay Authoritative, Not Arrogant: Present information confidently and factually. Use technical specifications and performance data to back up claims. Avoid overly boastful language and let the results (and the vehicles) speak for themselves.
• •Focus on the "Why": Beyond listing product features, explain the benefit to the driver. Connect the engineering to the experience Amore power means a harder pull, better aero means more confidence in corners, a better exhaust note means a more engaging drive.
• •Maintain Visual and Textual Synergy: Ensure the quality of the photography and videography matches the premium, high-performance tone of the copy. Gritty, authentic shots of cars being worked on or pushed to their limits are good, but they should always look professional.
• •Be Direct and Concise in Technical Communication: When writing for social media captions or forums, get to the point. The audience is knowledgeable and appreciates a direct approach that details the specific upgrades or results shown in the visual content.
• •Acknowledge the Community: Use language that shows you are part of the enthusiast community. Reference specific car models, engine codes, and common tuning goals. Engage with comments and questions on forums and social media in a professional and helpful manner to begin addressing the negative perception of customer communication.

Social Perception

Polarized: Highly regarded for high-quality, innovative performance parts, but heavily criticized for poor customer service, communication, and order fulfillment issues.

Copy Examples

• •Precision engineered for the pinnacle of performance. Our client's R8 is now fully equipped with our carbon fiber front lip and rear diffuser, sculpting airflow and turning heads. This is where design meets dominance. #SRMAutosports #AudiR8 #V10 #CarbonFiber #Tuning #GermanEngineering
• •Unleash the Power Within. Your vehicle has more to give. We have the key. Explore our performance packages.
• •The heart of your McLaren deserves to breathe. Our 304SS catless downpipes for the 720S are engineered for maximum exhaust flow, unlocking a raw, visceral sound and a measurable increase in horsepower. A direct bolt-on application for the serious driver demanding uncompromising performance. Feel the difference.
• •Project 992 Turbo S: SRM 1000HP Kit Installation & Dyno Results | The Ultimate Porsche Build?
• •The wait is over. We are proud to announce the release of our new forged carbon fiber aero suite for the Huracan EVO. Engineered for a perfect fit and aggressive styling, this kit is ready to transform your vehicle. See the full collection and place your order on our site. Link in bio. #SRM #Lamborghini #HuracanEVO #ForgedCarbon