Tono de Marca

Informative & Educational, Calm & Reassuring, Authentic & Traditional, Caring & Nurturing, Professional & Trustworthy, Gently Persuasive

Valores de Marca

• •Holistic Well-being: Promoting physical, mental, and spiritual health through Ayurveda.
• •Authenticity & Tradition: Adhering to ancient Ayurvedic knowledge and practices.
• •Natural & Pure: Prioritizing natural ingredients and high-quality, pure formulations.
• •Quality & Efficacy: Commitment to producing effective products backed by quality standards.
• •Social Responsibility & Ethical Practices: Supporting community development and ethical sourcing.
• •Empowerment through Knowledge: Educating consumers about Ayurveda to help them make informed choices for their health.

Mejores Prácticas

• •Educate, Don't Just Sell: Prioritize sharing knowledge about Ayurveda, ingredients, and holistic well-being. Frame product benefits within this educational context.
• •Use Calm and Positive Language: Avoid overly aggressive sales tactics, fear-mongering, or hype. Opt for words that evoke peace, balance, nature, purity, and gentle efficacy.
• •Emphasize Authenticity and Tradition: Regularly refer to the ancient roots of Ayurveda and the traditional preparation of products. This reinforces credibility and distinguishes the brand.
• •Maintain Visual-Verbal Harmony: Ensure that the copy complements the calming, natural, and clean aesthetic of the visuals used on the website and social media. The words should feel like they belong with the images.
• •Be Mindful and Empathetic: Address the audience with a sense of care and understanding of their wellness journey. Use inclusive language that invites them to explore and learn, fostering a supportive community feel.

Percepción Social

A reputable and trustworthy source for authentic Ayurvedic products. A brand aligned with natural living, wellness, and a holistic approach to health. Connected to the spiritual and humanitarian work of its founder, which can enhance its appeal to a certain demographic. A provider of high-quality products, though sometimes perceived as premium-priced. Knowledgeable in Ayurveda, offering valuable information beyond just selling products. For some, it may be seen as part of a larger, established global brand, lending it credibility.

Ejemplos de Copy

• •Gently restore your inner balance. Our Triphala, a traditional Ayurvedic blend, supports natural detoxification and digestive harmony. Embrace centuries of wisdom for a healthier you, naturally. #Ayurveda #DigestiveHealth #NaturalWellness #SriSriTattva
• •Did you know? Ayurveda teaches that true well-being comes from harmony between mind, body, and spirit. Start your journey with small, mindful choices each day. What’s one Ayurvedic practice you embrace? Share below! ✨ #HolisticHealth #AyurvedicWisdom #MindBodyBalance #DailyRituals
• •Nourish your skin with the purity of nature. Discover our range of Ayurvedic skincare, crafted with herbal extracts to rejuvenate and protect. Experience a radiant glow, the gentle way. Shop now and enjoy 15% off our bestselling face creams. #NaturalSkincare #AyurvedicBeauty #HerbalGoodness #HealthySkin #SriSriTattvaOffer
• •Rooted in ancient tradition, inspired by nature. At Sri Sri Tattva Europe, we bring you the authentic essence of Ayurveda, ensuring every product is a testament to purity, quality, and holistic well-being. Trust in nature's wisdom. 🙏 #AuthenticAyurveda #PurityPromise #WellnessJourney
• •Feeling stressed? Ayurveda offers simple yet profound ways to find calm. Try a warm cup of our herbal tea or a few moments of mindful breathing. How do you find your peace? Let’s share our paths to tranquility. #StressRelief #AyurvedicLiving #InnerPeace #WellnessCommunity #SriSriTattvaEurope