Brand Tone

Authentic and Passionate, Educational and Informative, Welcoming and Friendly, Proud and Established, Community-Oriented.

Brand Values

• •Quality
• •Authenticity
• •Pioneering Spirit & Innovation
• •Education and Sharing
• •Tradition and Family
• •Sustainability
• •Customer Connection

Best Practices

• •Emphasize Heritage and Pioneering Spirit: Consistently weave in the story of being one of Quebec's first vineyards and the journey of establishing viticulture in the region.
• •Highlight Quality and Awards Naturally: Mention medals and certifications (like "Vin du Québec IGP") as testaments to their dedication, rather than just boasting.
• •Use Warm, Inviting, and Educational Language: Make consumers feel welcome to learn and explore, whether visiting the vineyard or browsing online. Focus on the experience and the story behind the wine.
• •Connect to the Quebec Terroir: Always link the wines back to their origin in the Dunham Valley, emphasizing local pride and the unique characteristics of the land.
• •Showcase Passion and Family: Let the genuine love for winemaking and the family aspect of the business shine through in the language used.

Social Perception

Respected Pioneer, Producer of Quality Wines, Key Agritourism Destination, Symbol of Quebec Terroir, Reliable and Trustworthy.

Copy Examples

• •Headline: Vignoble de l'Orpailleur: Taste the Passion of Quebec's Pioneering Vineyard. Body: For over 40 years, we've poured our hearts into crafting exceptional wines that capture the unique spirit of the Dunham Valley. Discover the authentic taste of Quebec terroir, from our hands to your glass. Visit us and experience the tradition, innovation, and award-winning quality that started it all.
• •Headline: More Than Wine, It's a Quebec Story. Uncork L'Orpailleur. Body: Each bottle from Vignoble de l'Orpailleur tells a tale of dedication, of conquering a northern climate, and of a deep love for the land. Join us at our ÉCONOMUSÉE® and learn the secrets behind our celebrated wines. Taste the heritage.
• •Headline: Generations of Craft, Moments of Joy. Share L'Orpailleur. Body: From festive bubbles to our renowned ice wine, find the perfect L'Orpailleur to elevate your everyday or celebrate life's special occasions. Crafted with family pride and a commitment to quality you can taste. Explore our collection online.
• •Headline: Rooted in Quebec, Celebrated Worldwide. Experience L'Orpailleur's Award-Winning Wines. Body: Pioneers in Quebec viticulture, our commitment to quality and authenticity has earned us over 160 medals. Discover why L'Orpailleur is a leader in Quebec wines, available at SAQ, select restaurants, and now even Costco! Or better yet, visit our vineyard for an unforgettable tasting journey.
• •Headline: Sustainably Grown, Passionately Made. The True Taste of Dunham Valley at L'Orpailleur. Body: At Vignoble de l'Orpailleur, we believe in working in harmony with nature. From our biodiversity initiatives to carbon-neutral shipping, we're dedicated to preserving the beauty of our land for generations to come. Taste the difference that responsible winemaking makes.