Brand Tone

Friendly, playful, enthusiastic, authentic, and trustworthy, conveying fun, creativity, and genuine passion for the product.

Brand Values

• •Quality & Creativity
• •Customer Satisfaction & Care
• •Community & Engagement
• •Generosity & Value
• •Family & Passion

Best Practices

• •Embrace a Playful & Enthusiastic Voice: Use exclamation points, fun adjectives (e.g., "amazing," "super," "insane"), and an upbeat tone in all communications, from product descriptions to social media captions.
• •Highlight Sensory Details: Slime is a tactile product. Use descriptive words that appeal to touch (thick, glossy, crunchy, buttery, soft), sound (bubble pops, crunch), and smell (delicious, chocolatey, vanilla cake).
• •Emphasize Quality and Care: Always mention that the slime is "homemade" and "high-quality." Reinforce the value of the included care sheet and activator spray to show you care about the customer's long-term enjoyment.
• •Foster a Sense of Community: Address your audience directly and inclusively (e.g., "Bunnii crew," "slime squad"). Encourage interaction by asking questions, running polls, and featuring user-generated content.
• •Be Authentic and Transparent: Continue to leverage the family-run aspect of the business. Be honest about restocks, shipping times, and if a product is a limited run. This builds trust and loyalty, which is already a strong point for the brand.

Social Perception

SquishyBunnii is perceived very positively as a reliable and high-quality source for creative, homemade slimes. It benefits from its association with Karina Garcia, is seen as fun, aimed at kids and slime enthusiasts, and run by "genuinely nice people."

Copy Examples

• •Spice up your slime collection! 🔥 Our new Champurrado slime is here to warm up your winter. A rich, chocolatey scent with a super thick and glossy texture that’s perfect for amazing bubble pops. Tap the link in our bio to snag yours before it’s gone! #squishybunnii #slimeshop #newslime
• •It's spooky season! Our limited edition Halloween Texture Pack is vanishing fast. Get six unique, ghoulishly good mini slimes, from crunchy to buttery soft. Perfect for finding your new favorite texture! Use code FREESHIP on orders $65+ and get a free mochi squishy with every order of two or more slimes. Happy sliming!
• •What's up, Bunnii crew! We're live right now with some insane deals. We're talking $7 slimes, a MEGA giveaway at 1 million likes, and maybe a few sneak peeks of next week's drop. You don't want to miss this energy. Come hang out!
• •Handmade with Love, Packed with Fun! ✨ Experience our super thick, amazingly scented slimes. Every order comes with an activator and care guide to keep the fun going for months!
• •Tired of boring, sticky slimes? At SquishyBunnii, we craft top-quality, homemade slimes that are a dream to play with. From crunchy and bubbly to soft and buttery, our unique textures and delicious scents will have you hooked. Shop our new arrivals today and find your perfect slime!