Tono de Marca

Playful, Empowering, and Honest

Valores de Marca

• •Inclusivity & Diversity
• •Self-Acceptance & Body Positivity (or Neutrality)
• •Effectiveness & Quality
• •Clean & Conscious Beauty
• •Fun & Joy in Skincare
• •Honesty & Transparency

Mejores Prácticas

• •Embrace Imperfection & Authenticity: Always lean into realness. Use unretouched or minimally edited user-generated style content where possible. Acknowledge that skin isn't always \"flawless\" and that's okay. Your copy should reflect this honesty.
• •Keep it Playful and Positive: Use vibrant language, emojis where appropriate (especially on social media), and a generally upbeat, encouraging tone. Think fun, not clinical. Wordplay and light humor can be effective.
• •Stay Youthful but Inclusive: While the aesthetic appeals to a younger audience, ensure the language remains welcoming to all who connect with the brand's values. Avoid overly niche slang that could alienate.
• •Highlight Values Consistently: Weave in mentions of inclusivity, cruelty-free, vegan, and effective formulas naturally within product descriptions, social posts, and campaigns. These are key differentiators.
• •Engage and Empower: Use questions, calls to action that encourage sharing, and language that makes your audience feel seen, understood, and good about themselves. Foster a community feel.

Percepción Social

Positive Reception for Inclusivity, "Cute and Effective" Appeal, Founder-Driven Authenticity, Youth-Oriented, Emerging Brand, Empowering

Ejemplos de Copy

• •For Flower Power Acne Patches: \"Buh-bye, blemish! 👋 Hello, cute! Our Flower Power Acne Patches aren't just adorable, they gently suck the gunk out so your skin can bloom. Real results, zero filter needed. #SquishBeauty #AcnePositivity\"
• •For Cheeky Cherry Eye & Cheek Masks: \"Feeling less than juicy? 🍒 Our Cheeky Cherry Masks are here to hug your under-eyes and cheeks with a burst of hydration and cooling goodness. Puffiness? Don't know her. Shine on, Squish babe! #RealSkinLove #CuteAndEffective\"
• •For Jelly Lip Gloss: \"Get that '90s throwback shine without the sticky sitch. ✨ Our Jelly Lip Gloss is all about smooth, hydrated, kissable lips. Pucker up, buttercup – it’s your time to gloss! #SquishGloss #NonStickyGoodness\"
• •General Brand Post: \"Your skin tells YOUR story – breakouts, scars, freckles, and all. At Squish, we're here for it. Fun, effective skincare that celebrates YOU. No retouching, ever. Just good vibes and great skin. 💖 #SquishItReal #InclusiveBeauty\"
• •For Smoosh Moisturiser: \"Give your skin a Smoosh of love! 💕 Our vegan moisturiser is packed with good-for-you ingredients to hydrate and soothe, without any of the nasties. Because happy skin is always in. #SmooshIt #CleanBeautyThatPops\"