Brand Tone

Helpful & Solution-Oriented, Modern & Stylish, Practical & Easy, Approachable & Friendly, Innovative & Confident, Reassuring & Trustworthy

Brand Values

• •Innovation
• •Problem-Solving
• •Simplicity & Convenience
• •Quality & Durability
• •Accessibility
• •Enhanced Living Standards
• •Sustainability
• •Health & Safety

Best Practices

• •Lead with the Solution: Always frame copy around how Squid solves common bathroom problems (e.g., "Tired of X? Squid offers Y"). Emphasize benefits over just features.
• •Keep it Simple & Clear: Use direct, easy-to-understand language. Highlight the "2-minute install" and "damage-free" aspects consistently. Avoid technical jargon.
• •Visually Inspire: Use descriptive words that evoke a modern, clean, and stylish aesthetic (e.g., "sleek," "bright," "elegant," "minimalist").
• •Build Trust Through Reassurance: Consistently mention key trust-building factors like "renter-friendly," "BPA-free," "non-toxic," "durable," and "leak-proof."
• •Maintain an Upbeat, Positive, and Helpful Voice: Communicate with enthusiasm about the product's innovation and the positive impact it has on users' homes. Be consistently friendly and approachable across all communications.

Social Perception

Positive & Enthusiastic, Innovative & Practical, Effective Solution, Engaged & Curious

Copy Examples

• •Headline: Bye, Bye, Shower Curtain Cling. Hello, Sleek & Simple. Body: Upgrade your bathroom in minutes with the Squid Shower Screen! Our easy, stick-on solution is renter-friendly, totally damage-free, and brings a touch of modern elegance to any space. Enjoy a cleaner, drier, and more stylish shower experience.
• •Headline: Your Landlord Will Thank You. (And Your Bathroom Will Too.) Body: Introducing the Squid Shower Screen – the brilliant DIY upgrade for renters! No drills, no damage, just a beautiful, leak-proof shower screen that installs in a snap. Get that high-end look without risking your deposit.
• •Headline: The 2-Minute Bathroom Makeover You’ve Been Dreaming Of. Body: Transform your shower from drab to fab with Squid! Our innovative acrylic screen is BPA-free, easy to clean, and sticks securely without any fuss. It’s the smartest way to a modern bathroom.
• •Headline: Finally! A Shower Solution That’s as Smart as it is Stylish. Body: Ditch the outdated curtain for the Squid Shower Screen. Enjoy a consistently dry floor, a mold-free environment, and a sleek, minimalist look. Practical, affordable, and incredibly easy to install – it’s a bathroom game-changer.
• •Headline: Elevate Your Everyday: The Squid Shower Screen Difference. Body: Small change, huge upgrade. The Squid Stick-On Shower Screen offers a practical, beautiful, and durable alternative to traditional shower setups. Experience the joy of a modern, hassle-free bathroom.