Brand Tone

vibrant, artistic, and approachable

Brand Values

• •originality
• •quality
• •customer satisfaction

Best Practices

• •Lead with Visual Language: Use descriptive and evocative words that paint a picture of the product's beauty, texture, and color.
• •Maintain an Approachable and Friendly Tone: Write as if you are talking to a friend who shares a love for art and design. Use "you" and "your" to speak directly to the customer.
• •Emphasize Originality and Quality: Consistently mention that designs are original and highlight the high-quality materials used in every piece.
• •Showcase Customer Love: Regularly feature positive reviews and user-generated content to build social proof and reinforce the brand's commitment to customer satisfaction.
• •Connect with the Founder's Story: Weave in the narrative of Pippa Oostergetel's passion for design to add authenticity and a personal touch to the brand's voice.

Social Perception

overwhelmingly positive. Customers frequently praise the unique and beautiful designs, the high quality of the materials, and the luxurious feel of the products.

Copy Examples

• •Drape yourself in art. Our new collection of pure silk scarves has arrived, featuring vibrant, original prints to bring a touch of Melbourne design to your wardrobe. #SqueakDesign #ArtYouCanWear
• •More than a robe, it's a statement. Our luxurious silk kimonos are too beautiful to stay indoors. Where will you wear yours? #SqueakStyle #EverydayLuxury
• •Brighten up your season! For a limited time, enjoy 20% off our entire collection of colorful homewares and accessories. Add a Squeak of joy to your life. #SqueakSale #ColorYourWorld
• •We love hearing from you! GT said our kimono has 'rich coloring, the dress-it-up ability, and the POCKETS! It is entirely fabulous!' Experience the fabulousness for yourself. #SqueakLove #CustomerFirst
• •From a love of color to a wardrobe of wonders. Squeak was born from a passion for unique design. Each piece is a testament to that journey. Discover the story behind your favorite print. #SqueakStory #DesignerMade