Brand Tone

Empathetic, Educational, Encouraging, and Relatable

Brand Values

• •Health & Well-being
• •Efficacy & Quality
• •Empowerment through Education
• •Authenticity & Trust
• •Accessibility

Best Practices

• •Lead with Empathy, Follow with Solutions: Always acknowledge the user's potential pain points or challenges first before introducing the product as the solution. This builds connection.
• •Educate, Don't Just Sell: Focus on providing genuine value by explaining the 'why' and 'how' behind the benefits of the products. Share knowledge freely.
• •Use "You" and "We" Inclusively: Address the customer directly ("you," "your") and use "we" to create a sense of partnership and shared journey towards their fitness goals.
• •Incorporate the Founder's Story Authentically: Weave elements of Erik Rokisky's experience and mission into the narrative where relevant to reinforce credibility and the brand's origin.
• •Maintain an Encouraging and Positive Voice: Even when discussing pain or limitations, the overall message should be hopeful and empowering, focusing on the potential for improvement and achieving goals. Avoid overly technical jargon where simpler, relatable terms can be used.

Social Perception

Squat Wedgiez is generally perceived positively within its target market.

Copy Examples

• •Headline: Stop Letting Knee Pain Dictate Your Squats. Body: "Remember that twinge? That hesitation before you even *think* about squatting? We get it. Our founder, Erik, lived it. That’s why Squat Wedgiez were born – to help you reclaim your squat, build strength safely, and finally tell that knee pain to take a hike. Elevate your form, deepen your squat, and rediscover what your body is capable of. Ready to get back to pain-free lifting? Give yourself a Wedgie."
• •Social Media Post: "Unlock Your Deepest Squat Yet! 🏋️‍♂️ Proper heel elevation isn't just a 'nice-to-have' – it's a game-changer for ankle mobility, torso angle, and quad activation. Our Travel Wedgiez are designed to give you that perfect lift, anytime, anywhere. Learn the science behind a better squat on our blog (link in bio!) and see why thousands are making the switch. #SquatScience #KneesOverToes #SquatWedgiez"
• •Product Page Snippet (for Adjustable Wedgie): "Your body, your squat, your perfect angle. The Adjustable Wedgie 2.0 isn’t a one-size-fits-all solution because your training isn’t either. Start at a gentle 7 degrees to ease into heel elevation, or stack it to a full 20 degrees to really fire up those quads and push your depth. We provide the tools and the know-how; you bring the dedication. Let's build a stronger, more resilient you, one rep at a time."
• •Email Subject: From Ouch to Awesome: Your Squat Transformation Starts Now. Body: "If squatting feels more like a punishment than progress, you're not alone. But what if a simple adjustment could change everything? Squat Wedgiez are designed by a trainer who's been in your shoes (and felt that back pain!). We’re here to help you move better, feel stronger, and actually *enjoy* leg day again. Check out our free workout guides and see how a little lift can make a big difference."
• •TikTok Video Caption: "Butt wink got you down? 🤔 Elevating your heels with Squat Wedgiez can help create more space for your hips and ankles, leading to a more upright and safer squat. No more compromising your lower back! Try this quick tip and feel the difference. #SquatTips #FixYourForm #PainFreeSquats #SquatWedgiez"