Brand Tone

Informative & Educational, Humorous & Quirky, Direct & Unabashed, Helpful & Problem-Solving

Brand Values

• •Health & Wellbeing
• •Natural Solutions
• •Innovation & Practicality
• •Openness & Destigmatization
• •Effectiveness & Quality

Best Practices

• •Embrace 'Educated Humor' (if used): If incorporating humor (drawing from the global brand), ensure it's clever and doesn't overshadow the genuine health benefits. For the European market, a slightly more subdued or witty humor might be more effective than overtly zany approaches unless specifically targeting a younger, digitally native audience familiar with the original viral ads.
• •Prioritize Clarity on Benefits: Always bring the conversation back to the tangible health advantages. Use clear, straightforward language to explain how and why the product works. Avoid overly technical jargon unless explaining a specific medical benefit where precision is key.
• •Be Direct but Empathetic: Address the (sometimes uncomfortable) topic of bowel health directly, but with an underlying tone of understanding and a focus on providing a helpful solution. Acknowledge the problem respectfully.
• •Maintain a Helpful and Solution-Oriented Voice: Position the brand as a knowledgeable partner in achieving better digestive health. The copy should feel supportive and empowering.
• •Ensure Consistency Across Platforms: While the European website is more formal, any social media or broader advertising should still feel connected. If humor is used elsewhere, the website should still acknowledge the product's unique, problem-solving nature in a way that doesn't feel completely disconnected from a more playful campaign. The core message of health and natural posture should remain consistent.

Social Perception

Initially Amusing, Ultimately Effective; Life-Changing for Some; Innovative & Modern Health Aid; A Bit 'Out There' but Worth It

Copy Examples

• •Headline: 'The Modern Throne's Missing Piece. Elevate Your Health.' Body: 'Traditional toilets can create a kink in your system. The Squatty Potty corrects your posture for a smoother, healthier, and more complete elimination. It’s simple science for better gut health.'
• •Social Media Post: 'Let's be honest, nobody *loves* feeling blocked up. Our anatomically designed stool helps things flow naturally, the way nature intended. Ready to feel the difference? #SquattyPottyEurope #HealthyHabits #DigestiveWellness'
• •Product Description Snippet: 'More than just a stool, it's your daily partner for better digestive health. The Squatty Potty isn't just about comfort; it's about unlocking a healthier you, one bathroom visit at a time. Clinically proven benefits, thousands of happy colons.'
• •Email Subject Line: 'Unlock a Healthier You: It Starts with a Squat.' Email Body Excerpt: 'Tired of discomfort and irregularity? The way we 'go' matters. Discover how the Squatty Potty’s simple adjustment can lead to significant improvements in your digestive wellbeing and overall comfort. Join the movement towards better poops!'
• •Ad Copy (Short): 'Rethink Your Bathroom. Squatty Potty: For a Healthier, Happier Gut. Simple. Effective. Life-Changing.'