Brand Tone

Traditional, Proudly American, Community-Oriented/Niche-focused, Service-Oriented/Customizable, Expressive, Individualistic, Casual

Brand Values

• •Heritage & Experience
• •Quality Craftsmanship
• •Made in the USA
• •Customer Service & Customization
• •Tradition (within the square dance community)

Best Practices

• •Define and Document Your Primary Brand Identity: Decide if the core identity is the long-standing square dance apparel or the newer graphic tees. All communications should then stem from this primary definition. If both are to be prominent, develop distinct messaging strategies for each, or find a cohesive overarching brand story.
• •Emphasize Core Values Consistently: If "Made in USA," "Family-Owned," "Handmade Quality," and "Tradition" are key values for the square dance line, ensure these are woven into website copy, product descriptions, social media, and "About Us" sections.
• •Align Visuals with Tone: The imagery used should match the tone of the copy. For the square dance apparel, this means clear, well-lit photos of the outfits, perhaps in a dance setting. The current graphic tee imagery is modern and casual, which is fine for that line but creates a disconnect if the overall brand is meant to be the heritage one.
• •Maintain a Consistent Voice Across All Platforms: The language used on Facebook should feel like it's coming from the same brand as the website and Pinterest. Review the Twitter strategy to ensure it aligns with the overall brand voice or is clearly separated as a personal account if intended.
• •Know Your Audience for Each Product Line: Copy for square dance enthusiasts will resonate with terms about tradition, community, and specific clothing needs (e.g., petticoats, bolo ties). Copy for graphic apparel will focus more on style, self-expression, and contemporary trends. Tailor the tone and messaging accordingly, ensuring clarity on which audience is being addressed.

Social Perception

Established & Reputable (within its niche), Specialized, Reliable for Purpose, potential for brand confusion

Copy Examples

• •Headline: Step Out in Style: Authentic Square Dance Apparel, Proudly Made in the USA for Over 45 Years. Body: Feel the rhythm and embrace tradition with Square Up Fashions. Our handcrafted, made-to-order outfits ensure perfect fit and lasting quality for every dance. Call to Action: Design Your Dream Outfit Today!
• •Social Media Post (with image of a vibrant square dance skirt): Twirl with confidence! ✨ Each Square Up Fashions skirt is made with love, right here in the USA. We've been crafting quality square dance wear for generations. What colors make you want to dance? #SquareDance #MadeInUSA #SquareUpFashions #DanceWear #CustomMade
• •Product Description Snippet (for a petticoat): Add the perfect flounce to your ensemble! Our petticoats are designed for comfort, volume, and durability, ensuring you look and feel your best through every call. Handmade in the USA, just like all our cherished Square Up Fashions pieces.
• •"About Us" Excerpt Refresh: For over 45 years, Square Up Fashions, a proud family business, has been dedicated to outfitting the square dance community and beyond with high-quality, American-made apparel. Every piece is made to order, reflecting our commitment to tradition, craftsmanship, and your perfect fit.
• •Email Subject Line: Your Custom Square Dance Look Awaits! ✨ Crafted in the USA Email Body Snippet: Ready for your next hoedown? At Square Up Fashions, we create beautiful, durable square dance attire tailored to your style. Explore our new arrivals or talk to us about a custom design!