Brand Tone

sophisticated, artistic, and aspirational

Brand Values

• •Design Excellence
• •Global Craftsmanship
• •Quality and Durability
• •Aesthetic Inspiration
• •Versatility

Best Practices

• •Lead with Design: Always place the unique design, color, and texture at the forefront of any message. Use descriptive, evocative language to describe the visual and tactile qualities of the rugs.
• •Maintain a Sophisticated Vocabulary: Use an elevated and polished tone. Words like "artisanal," "curated," "bespoke," "texture," and "palette" align with the brand's premium positioning.
• •Highlight the "Designed in Brazil" Angle: Consistently reference the Brazilian design origin to build a strong brand identity and differentiate from competitors. This connects the brand to a specific cultural and creative context.
• •Educate the Customer: Use copy to inform the audience about the craftsmanship, materials, and production process (e.g., hand-tufted vs. flatweave). This justifies the premium price point and builds trust.
• •Keep it Clean and Concise: Mirror the brand's visual aesthetic in the copy. Avoid long, cluttered paragraphs. Use clear headlines, short sentences, and bullet points to make information digestible, especially on digital platforms.

Social Perception

Due to a limited online footprint in terms of reviews and public discussion, the brand's social perception appears to be that of a niche, premium player. It is not a widely discussed mainstream brand but is likely well-regarded within the Brazilian interior design community. The absence of widespread complaints suggests that customers who purchase their products are generally satisfied. The brand perception is one of exclusivity and quality, targeting a discerning clientele that prioritizes design over mass-market trends.

Copy Examples

• •Introducing the new Flatweave collection. Designed in Brazil with pure cotton and woven with vibrant colors to transform your space. Discover a new dimension of texture and art for your floor. #SquareFoot #RugDesign #InteriorDesign
• •Artistry in every thread. Our hand-tufted rugs, produced by master artisans in Nepal, are more than decor —they are the soul of your room. Explore the collection.
• •The perfect finishing touch for your project. Square Foot offers contemporary rugs with unique textures and a rich color palette, designed to inspire. Partner with us to bring your vision to life.
• •The Torres Cereja model brings a bold yet sophisticated geometric pattern to any environment. Hand-loomed with the finest wool, its texture invites touch while its design commands attention. A timeless piece for the modern home.
• •Refresh your home this season. Let the vibrant colors and unique patterns of a Square Foot rug redefine your living space. Handcrafted with care, designed to be loved for a lifetime.