Brand Tone

Aspirational, Premium, Community-Oriented, Encouraging, Enthusiastic, Passionate, Direct & Informative.

Brand Values

• •Supporting the Next Generation
• •Quality & Excellence
• •Integrity & Respect
• •Inclusivity & Community
• •Canadian Identity
• •Passion for Golf

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (aspirational, premium, community-oriented, encouraging) with examples of 'do's and don'ts' for language, specific phrases (like 'Believe Achieve Succeed'), and overall messaging style. Share this with anyone creating content.
• •Emphasize 'Why' Beyond 'What': Connect product features and services back to the core values – supporting juniors, Canadian pride, passion for golf, and achieving potential. For example, instead of just saying 'golf shirts,' explain how they help golfers feel confident and perform well, contributing to their success and enjoyment.
• •Show, Don't Just Tell, Community Support: Regularly feature stories, images, or updates about their involvement with junior golf and First Nations athletes. This reinforces the community value authentically.
• •Maintain Quality in All Communications: Just as the brand emphasizes premium products, ensure all copy (website, social media, emails) is well-written, error-free, and professionally presented, reflecting the 'premium' aspect of the brand tone.
• •Listen and Adapt (Slightly): While consistency is key, monitor customer interactions and feedback on social media. The tone can evolve slightly to resonate better with the audience, as long as it stays true to the core values and overall aspirational and supportive nature. For instance, if customers respond well to more technical details about simulator technology, that can be incorporated without losing the encouraging feel.

Social Perception

The perception among their direct customer base would likely be shaped by their product quality, customer service, and the experience at their golf simulator. Their stated support for junior and First Nations golf could foster a positive perception within those communities and among socially-conscious consumers. The brand's own social media channels (Facebook, Instagram) would be the primary source for understanding direct customer sentiment and interaction. For this report, we assume interactions are generally positive, aligning with their aspirational and supportive brand messaging.

Copy Examples

• •Dickson Golf: Elevate Your Game. Inspire the Next Generation. Experience the difference Canadian passion makes. From meticulously crafted apparel to our state-of-the-art golf simulator, we're dedicated to quality, performance, and fostering a love for the game in every golfer. Believe. Achieve. Succeed.
• •The future of golf is bright! At Dickson Golf, we're proudly committed to supporting junior athletes on their journey. Swing by our store or book a simulator session – let's grow the game together. #DicksonGolf #JuniorGolf #CanadianGolf #BelieveAchieveSucceed
• •Crafted for comfort, designed for distinction. The Dickson Golf [Polo Name] isn't just a shirt; it's a statement of your dedication to the game. Experience premium quality that performs as good as it looks.
• •Unlock Your Potential: New Arrivals & Simulator Bookings at Dickson Golf! Ready to take your game to the next level? Discover our latest collection of premium golf wear and hone your skills in the Dickson Golf simulator, featuring industry-leading technology. We're here to help you achieve your personal best.
• •Proudly Canadian. Passionately Golf. Supporting Our Community. [Shop Now] [Book a Tee Time]